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#18: The future of storytelling in healthcare communications

NewsWhip

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT.

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Lin Pophal on the Evolving Role and Field of PR

Flack's Revenge

Is this a sign of the future of PR (and journalism)? In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available. I definitely think that it is. Is there the potential for conflict? Yet they’re really simply PR pieces.

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Need to Know (Pandemic and Your Brand)

David PR Group

An article in today’s Wall Street Journal said that some people are already ignoring corporate COVID-19 emails. Some are a bit tone-deaf, and some companies are taking corporate responsibility too far – so their customers are starting to ignore them. Guess what, that’s everybody. We all know we are indebted. –John.

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When The CEO Takes A Stand

ImPRessions - Crenshaw Communications

Starbucks chief Howard Schulz is known for his willingness to wade into treacherous waters – from healthcare reform to race relations. According to research by Global Strategy Group , public opinion favors corporate engagement on political and social issues. Conventional PR wisdom may be changing. Knowing the audience.

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When Journalism Fails

Flatiron Communications

Today one of the most astute chroniclers of all things technology threw his former fellow tech scribes under the bus for their inability to separate fact from fiction when it came to the scientific claims of one prickly healthcare startup CEO. The post When Journalism Fails appeared first on Flatiron Communications LLC. DoYourJobs.

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Behind the Headlines With Fred Lake

Cision

So, I looked at my high school curriculum, and journalism was the only class that would allow me to write every day. Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies.

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How to Use Your Company’s Culture to Get Media Coverage

Cision

Trade publications often seek out unique corporate cultures or events to add some spice amongst the more jargon-based coverage. Help A Reporter Out (HARO) can help make these connections easy by providing users with source requests organized by industry, such as business and finance or biotech and healthcare. PricewaterhouseCoopers.

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