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Lin Pophal on the Evolving Role and Field of PR

Flack's Revenge

Is this a sign of the future of PR (and journalism)? In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available. I definitely think that it is. Is there the potential for conflict? Yet they’re really simply PR pieces.

Pitching 174
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Need to Know (Pandemic and Your Brand)

David PR Group

An article in today’s Wall Street Journal said that some people are already ignoring corporate COVID-19 emails. Some are a bit tone-deaf, and some companies are taking corporate responsibility too far – so their customers are starting to ignore them. Guess what, that’s everybody. We all know we are indebted. –John.

Brand 86
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Behind the Headlines With Fred Lake

Cision

So, I looked at my high school curriculum, and journalism was the only class that would allow me to write every day. Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies.

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How to Use Your Company’s Culture to Get Media Coverage

Cision

Trade publications often seek out unique corporate cultures or events to add some spice amongst the more jargon-based coverage. Help A Reporter Out (HARO) can help make these connections easy by providing users with source requests organized by industry, such as business and finance or biotech and healthcare. PricewaterhouseCoopers.

How To 120
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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. She was hired full time shortly before graduating from the University of St.

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How To Research Journalists Before They Research You (And Your CEO)

MaccaPR

But, if a given reporter is said to cover healthcare or business, your PR staff must augment Cision’s intelligence with other resources, such as. Wall Street Journal , with clickable links to bios and recent articles published by. Wall Street Journal , post easy-to-navigate directories of staff, with surprisingly revealing bios.

How To 121
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Professional PR Development. Why bother?

PR Conversations

Hundreds of PR people are doing training courses with CIPR, PRCA and other reputable training providers every year. An SPD approach is evident in recent work to establish a global capability framework for public relations/corporate communications. Although the situation appears to be serious, it is changing.