Sword and the Script

SEPTEMBER 1, 2020

It has made several new product announcements in the last 12 months or so, including integrations to Microsoft Office 365 , an enterprise search tool and analytics that strives to “correlate [employee] engagement to feedback trends and business performance.”

Internal 147

Internal International Tools Software 147

Sword and the Script

NOVEMBER 26, 2019

According to the product management team, one of its corporate PR customers was showing some of the firmographic and demographic data around their earned media coverage to a broader internal team. Most corporate customers can probably get a fairly sophisticated Cision Impact module for around $20-30,000 per year.

Publicity 90

Publicity Media Advertising Advertising 90

Sword and the Script

JANUARY 20, 2018

AR and VR provide a way to see and interact in a way that wasn’t previously possible and points to several examples including this one: “Hexagon is a global IT provider for geospatial and industrial enterprise applications. A page within the printed report document triggered the experience for investors.”.

Case Study 100

Case Study B2B Study Marketing 100

PR 20/20

AUGUST 22, 2017

Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Inbound marketing requires a level of openness and transparency previously unheard of in the corporate world. Legal, HR, sales and IT are, at their core, people—with motivations, uncertainties, confusion and fear. This is no small challenge.

Marketing 87

Marketing Resources Technology Internal 87

Sword and the Script

JUNE 14, 2016

“The business enterprise has two – and only two – basic functions: marketing and innovation. Think: selling content, eBooks, sponsored content or banner ads on a corporate blog, or even tickets to an event. Marketing and innovation produce results; all the rest are costs.” – Peter Drucker. Should marketing be a profit center?

Marketing 60

Marketing Conference Software B2B 60

OnePitch

MAY 12, 2022

From tech startups to startups at heart, most of our clients are private companies on the road to a big exit, like going public or being acquired, and they span the entire tech sector: cloud, enterprise data, fintech, healthtech, cybersecurity, clean energy and social media, among others. Video is powerful.

Strategy 52

Strategy Interviews Pitching Energy 52

PR 20/20

SEPTEMBER 14, 2018

Some of our best clients are inbound marketing champions within an enterprise. For change agent stories, check out the below articles (we’ll keep adding new posts as they’re published too): Change Agent Spotlight: How Lubrizol Corporation Increased Website Visits by Almost 5,000% to an Inbound Pilot Website.

Enterprise 46

Enterprise Agency Creativity Print 46

Waxing UnLyrical

JULY 13, 2016

Fact: Every for-profit enterprise wants—and all they want—is profitable revenue growth. Scott Kaminski is a client-side corporate storyteller who currently manages marketing communications and public relations for Häfele America Co., And how do I know that? Ummm … Why? Find out what it is at your company that rings the registers.

Measurement 40

Measurement Advertising Advertising Enterprise 40

Bianchi Biz Blog

APRIL 29, 2024

As one of the world’s leading international financial centers, it boasts a prime geographical location, a gateway to Mainland China, and acts as a conduit for global enterprises looking to tap into the vast Asian markets. International Business Hub : With its cosmopolitan lifestyle, Hong Kong is home to numerous international corporations.

Marketing 92

Marketing Local Crisis Management Internal 92

Sword and the Script

MARCH 20, 2018

Live events are not only the most widely used enterprise content marketing channel, they are also viewed as the single most effective B2B marketing tactic. But many corporations are still trying to figure out how to build a stable website, what size badges to print, and how they should design their badges.

Industry 72

Industry Marketing Enterprise Mobile 72

Sword and the Script

AUGUST 6, 2019

I asked co-founder and COO Jered Martin about pricing for the new model and here’s what he said: “We are launching our pricing plans starting in September and will offer four tiers: free, beginner, professional, and enterprise. 4) West Corporation rebrands as Intrado…but who was West? Swapping out Earned Media Attribution Models.

Marketing 63

Marketing Pitching Corporate Tools 63

Contently - Strategy

OCTOBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. ” That’s why brands and publishers alike have opted for more personality in their messages, even letting certain employees include their names in corporate emails. Here are the five biggest trends you need to know. [If

B2B 85

B2B Content Marketing Trends Marketing 85

MaccaPR

DECEMBER 19, 2016

Email Signature – We help our client GNP Company produce an annual corporate sustainability report. Boost Content at an Upcoming Event - Print physical copies of your content and give them out to VIPs who attend an upcoming speech by the author or share them at your trade show booth.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Cision

MAY 12, 2015

RaeAnn has experience in the corporate and nonprofit communication worlds, serving most recently as the senior national communications manager for Young Invincibles. Up next is RaeAnn Pickett. Can you tell us about the most innovative PR project you’ve worked on?

Data 120

Data Nonprofit Instagram Analytics 120

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52