Onclusive

NOVEMBER 17, 2021

Welcome back to our blog series about managing corporate reputation with PESTLE analysis! Sentiment monitoring helps companies measure brand health by tracking key stakeholder perceptions of their own brands, products and spokespeople, as well as competitors. Sentiment monitoring. Current trends.

Analysis 195

Analysis Media Reputation Trends 195

Sword and the Script

APRIL 12, 2022

In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” In addition, it will soon “enable journalists and influencers to discover sources, manage their stories, and measure reach and sentiment of their published work.”.

Software 88

Software Pitching Measurement Enterprise 88

MaccaPR

OCTOBER 29, 2019

As the fall leaves change and a bit of Minnesota snow starts to appear, with it comes the next year of planning for corporate marketing, agency and communications professionals. Enterprise also possesses data that they can use in marketing that proves the overall happiness of previous customers. What can we takeaway for next year?” “How

Brand 90

Brand Branding Marketing Enterprise 90

Waxing UnLyrical

JULY 13, 2016

“If you can’t measure it, you can’t manage it.” ~ Peter Drucker. Perhaps more importantly, the measurements I use directly align with the business goals of my company. Perhaps more importantly, the measurements I use directly align with the business goals of my company. THAT you can measure against. Ummm … Why?

Measurement 40

Measurement Advertising Advertising Enterprise 40

Sword and the Script

NOVEMBER 26, 2019

PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. Sometimes you can use UTM tags to measure an incremental online action attributable to PR, but truly measuring behavior change (sales, votes, donations) is very difficult.

Publicity 89

Publicity Media Advertising Advertising 89

Sword and the Script

JANUARY 20, 2018

AR and VR provide a way to see and interact in a way that wasn’t previously possible and points to several examples including this one: “Hexagon is a global IT provider for geospatial and industrial enterprise applications. A page within the printed report document triggered the experience for investors.”.

Case Study 97

Case Study B2B Study Marketing 97

PR 20/20

AUGUST 22, 2017

Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Inbound marketing requires a level of openness and transparency previously unheard of in the corporate world. Look for opportunities to make a measurable impact so you can start to illustrate success and sustain internal support.

Marketing 87

Marketing Resources Technology Internal 87