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Reputation Risk Insurance: Exercise Your Protection

Reputation Us

Global insurance brokerage company Willis Towers Watson reports, “Among FTSE-350 companies, 85 percent of their corporate value is intangibles, a large proportion of which is reputation.”. Today, most corporations value brand and reputation ahead of property, plants and equipment.”. Employee abuse. Exercise Your Reputation. “If

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For Sensitive Subject of Job Losses, CEOs Need Sound PR Counsel

PRSay

And when told they’ll lose their jobs, employees are just as shocked today. Still, when layoffs become necessary, there’s a lot that employers can do to mitigate the pain and difficulty that employees experience. Garg came to represent accusations that corporations treat employees as expendable units.

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Build the foundation for a successful thought leadership program with some familiar strategic exercises: Define your target audience. Develop thought leadership content based on topics that interest your buyer personas, investors, or potential employees. Ask for ideas from other employees or even your freelance team.

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The New PR: The Intersection of Positioning and Content Marketing

Onclusive

Cunningham described the fundamentals of creating positioning: “The first thing we do in a positioning exercise is to split those two things up and do the rational positioning first. The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees.

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Data: More Than a Four Letter Word

5W PR

Of six sectors measured in a recent survey, the insurance industry had the most opens per opener at 4.2. Industrial Manufacturing & Services and Corporate Services tied for third at 3.4. What’s collected should be measured and analyzed on a regular basis. . WHAT TO DO WITH IT.

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6 Ways to Encourage Innovative Thinking and Drive Organizational Success

PRSay

This era in the workplace was just before Harvard Business Review popularized the “service-profit chain,” a concept that recognizes causal relationships between employee satisfaction, customer loyalty, and business profitability and growth. Porter Novelli is not the largest global agency in terms of financial or employee size.

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Does emotion have a place in PR?

Prakkypedia

Where does emotion feature in a corporate crisis? Our media is usually filled with spokespeople who speak in controlled, measured key phrases. It can be a fruitless exercise to become emotional over a review, casting you as thin-skinned and immature (ping Lawrence Mooney). Often, the employees are the most important audience.