Sword and the Script

OCTOBER 25, 2022

Lines between what constitutes PR and content marketing continue to blur. Dynamic content and regulations. Less static content. Adherence to privacy regulations.”. The trend toward diffusion in media and media consumption has continued, together with a rise in misinformation and disinformation. Overwhelmed.

Communications 126

Communications Crisis Internal International 126

Prohibition

FEBRUARY 2, 2023

Following the constant concern around our online data being sold to countries/businesses, Apple took a stand in an effort to support their users privacy. What happened after the IoS update? The IoS 14.5 Get in contact today to find out how we could help you.

Social Media 62

Social Media Media Advertising Advertising 62

Critical Mention

JUNE 24, 2018

Whether it’s AI, virtual reality, data privacy, blockchain–all are tied to our roles and our audience’s experience. Being an influencer means you need to be on top of a lot of trends affecting your industry. We serve a very important function that way. When the public’s not happy, we’re going to be a lot busier.

Storytelling 106

Storytelling Technology Course Privacy 106

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. ” ~ Prof.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s 16: Ted Seward.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Critical Mention

SEPTEMBER 21, 2018

You might find this annoying, distracting, or perhaps even an invasion of privacy. A couple of hours later you’re scrolling through Facebook see an ad for a wedding gift registry. This happens to us so often that we even mute video ads –81% of us in fact.

Advertising 84

Advertising Advertising Privacy Analytics 84

Landis PR

DECEMBER 4, 2023

Content creation is merely experiencing the next wave of its evolution. That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Cision

JANUARY 14, 2016

A particular social network may be the mainstay of your content marketing strategy, or it may be a complementary network to promote some other medium. You need talent and equipment to create great content, without which none of your social media networks can perform as you desire. What are your goals?

Marketing 120

Marketing Pinterest Mobile Social Media 120

Stuart Bruce

OCTOBER 30, 2014

Low cost smart Android and Windows smartphones are accelerating this trend as many emerging economies move straight from low levels of internet access to fast 4G networks without ever developing widespread fixed line broadband. Our notions of privacy and confidentiality will be challenged. And that’s another trend for the good.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 5) Alignment of marketing and customer success. “A PR teams will be measured by inputted organic brand conversion lift and Google Trends.

Social Media 96

Social Media Marketing Media Creativity 96