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Here’s Why GDPR is Good News for PR and Content Marketing

Sword and the Script

To get permission, marketing must put together programs people want. This is a core competency of PR and content marketing pros who are adept at earning , rather than buying, attention. Under GDPR, marketing must earn attention, trust and the privilege of marketing. Give our services a try. Talk to Us !

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Cementing the case against gated content (in most cases)

Communications Conversations

I think brands need to come to terms with the fact that they need to start giving most (if not all) of their content away for free. There are 3 big reasons that have become too big to ignore: 1 – Modern content marketing is all about trust. But, content marketing fits into that mix, too. So, why ask for it?

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5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. marketers so much, but in today’s digital environment, everyone is impacted. And it won’t be the last data protection or privacy regulation we’ll see. 5 tech PR trends. Some thought it wouldn’t affect U.S.

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The Top 5 Intake Questions to Ask Potential Clients

Remote PR Jobs

Clients across the board may be eager to start working with you – but do you want to work with them? As we PR professionals know, there are a handful of things that need to be in order with a client’s business before the business is actually ready for PR. To be sure you are setting yourself (and the client) up for success, here are the top 5 qualifying intake questions you’ll want to ask your client.

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Social media updates: Instagram’s AI stickers, X introduces new premium features and LinkedIn dabble with AI

Prohibition

TikTok comes under fire in the US US congress have been discussing concerns over the addictive nature of TikTok in relation to children’s safety and mental health, in addition to data privacy and misinformation concerns. Get in contact today to find out how we could help you.

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Socially Unacceptable – How I Lost Six Figures and Overcame It All With Amphora

Prohibition

Marketers will feel hard hit by the recent updates, imposing more privacy restrictions, but also this presents an opportunity for you to truly understand your audience. It’s no doubt a buzzword in the industry and presents significant opportunities for businesses to reach their target audiences more effectively.

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Your Questions About HubSpot Smart Content, Answered [INBOUND Takeaways]

PR 20/20

Rather than using smart content in your A/B tests, it’s best to A/B test your content first, then personalize the winning content with smart modules. How will new privacy features affect smart content functionality? Is there a point where smart content has gone too far or becomes too complicated?

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