5W PR

JANUARY 31, 2024

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Event Management Organize and promote events, such as conferences, webinars, and trade shows, to showcase the company’s innovations and provide networking opportunities.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 30, 2017

This post provides metrics to track, but better yet presents them in a framework you can adapt to meet the needs of your organization. 5) Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report. Similarly, digital trends have forced marketing and PR to change how they do things. Content marketing is similar.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Sword and the Script

OCTOBER 24, 2017

Analysis: B2B marketing must develop its market. While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. 44% say content marketing.

B2B 64

B2B Report Marketing Survey 64

Critical Mention

MARCH 12, 2018

Is your brand exhibiting at the industry’s biggest trade show? Get some plans in place for how to maximize its presence by coordinating with the show organizers on hosting press meetings, speaking at the event or sponsoring some of the activities. Have you factored in content marketing?

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

The Proactive Report

JUNE 23, 2015

Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. Business is realizing just how powerful a tool video online can be. Why are videos more applicable to business? It is no longer a simple training video that explains the culture of an organization.

Video 100

Video Mobile Trade Shows YouTube 100

Sword and the Script

JANUARY 8, 2019

This works best when you start well in advance and some helpful ways of getting it done is to make part of your other marketing programs. You’ll find your blogging, writing and reports will all come together as people you start to meet people – in real life – that you first met online. 1) Soft interviews on your company blog.

B2B 77

B2B Media eBook Interviews 77

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Jack of all trades. Lines between what constitutes PR and content marketing continue to blur.

Communications 120

Communications Crisis Internal International 120

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. It can also help you communicate your company values.

Writing 76

Writing How To Media Guidelines 76

ReimaginePR

SEPTEMBER 5, 2016

” If the post you’re getting ready to write doesn’t meet that requirement, scrap it and start again. If more brands asked and answered this question honestly, they’d be a lot less “company updates” and a lot more valuable customer-relevant information on their blogs. Use a Human Voice. Conversational tone for the win!

Blogging 120

Blogging How To Infographics Writing 120

PR 20/20

FEBRUARY 7, 2019

A: I lead our marketing team, which means supporting marketing employees, setting the strategic direction and helping execute on it. Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on.

Marketing 74

Marketing SEO Trade Shows Technology 74

Sword and the Script

FEBRUARY 14, 2017

This is a good example of integrated marketing. We Should Measure Content Marketing by Relationships. While it’s always good to meet new people, the foundation of a community is returning visitors. See these related posts: . How Long Should a Blog Post Be? [A A Data-Driven Answer for B2B]. 2) Community Strength.

B2B 67

B2B Measurement Blogging Community 67

Sword and the Script

NOVEMBER 30, 2021

Lots of other research has shown this to be true – but the Korn Ferry adds some detail: 79% wait to contact sales until after fully defined their needs, 57% wait until they’ve identified the products they think meets their needs, and. 32% “industry events/trade shows/conferences,”. 32% “industry events/trade shows/conferences,”.

B2B 99

B2B Trade Shows Survey Study 99