Content Marketing Corporate Meeting Trade Shows 
Sword and the Script
APRIL 25, 2017
In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For example, the most recent B2B lead generation report by Chief Marketer listed live events as the second top source of leads. Are Trade Shows still a Good Place for PR Launches?
Sword and the Script
DECEMBER 15, 2020
Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.
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5W PR
JANUARY 31, 2024
Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. This can include investors or customers.
Sword and the Script
JANUARY 20, 2018
As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth.
Sword and the Script
DECEMBER 30, 2017
Our new owners immediately began to eliminate redundancies, as they say in corporate M&A. Whatever reservations or prejudices corporations seem to have about blogs and blogging, that is melting. 3) The Future of Marketing Looks More like Public Relations. 7) How B2B Marketing Can Get More out of Trade Shows.
The Proactive Report
JUNE 23, 2015
Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. The public, as well as corporate decision-makers, want to see the face of the company and get to know who they will be dealing with. Why are videos more applicable to business?
Sword and the Script
JANUARY 8, 2019
People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. Ask your customers for interviews on your corporate blog – soft interviews. If you build this out as part of other programs, like content marketing, you’re able to accomplish a lot more with the same effort.
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