PR in High Definition

APRIL 25, 2022

Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. What they found was that the hotness of topic, time in the public sphere, and desire for a new topic vary greatly and depend on the media type. Positive content is more viral.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Cision

NOVEMBER 19, 2015

Marc Landsberg, founder and CEO of Chicago-based social media agency SocialDeviant , thinks that ideas are no longer rare, hard-to-find gems. In what could have easily been a sold-out event on StubHub, Landsberg’s standing-room-only presentation at Social Media Week in Chicago focused on using consumer actions to drive content.

Viral 120

Viral Content Marketing Consumer Storytelling 120

Cision

AUGUST 31, 2015

Between the launch of live video streaming apps Meerkat and Periscope in March and recent blow up around the Ashley Madison hack, 2015 has proven how fluid communication has become and how quickly the media can carry a message. If that’s even close to being true, you will have to shift your content marketing strategy.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Sword and the Script

DECEMBER 10, 2019

4) Better integration of owned, earned and paid media. The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.”

Marketing 105

Marketing Content Marketing Advertising Advertising 105

ReimaginePR

JUNE 6, 2016

So I like to think that this same situation occurs—on a much less extreme level—anytime you’re promoting on social media without a plan. You can’t just post content, hope it reaches your target audience, and wait around while you come out on top with lots of adoring followers. 1: What do you hope to achieve with social media?

Social Media 120

Social Media Media Instagram Advertising 120

MaccaPR

MARCH 2, 2017

To satisfy the info hunger of those ravenous students, I curated this list of the most vital sources on social media strategy, video marketing and online communication: Best Social Media Blogs. Buffer Blog – Produced by the social media firm Buffer, this blog is especially strong on advice for success with YouTube and Instagram.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Burrelles Fresh Ideas

JULY 11, 2023

In the age of social media, parenting narratives have expanded beyond the traditional portrayal of moms as the primary caregivers. For many years, the media predominantly portrayed fathers as distant figures, focused solely on providing for their families. And we’re all better off for it! And we’re all better off for it!

Brand 56

Brand Branding Instagram Community 56

Cision

AUGUST 21, 2017

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. If you’re going to invest time in generating quality content, it needs to be authentic, shareable, and memorable.

Strategy 258

Strategy Trade Shows Case Study Course 258

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Prohibition

JUNE 17, 2021

If you’re working in the PR and social media industry, you will be well aware of how video content has grown in popularity and relevance in the past few years. It has taken the world of content by storm! This means there are so many avenues for brands to utilise video content to engage their target audience.

Video 62

Video Product Launch Film Social Media 62

Prohibition

DECEMBER 19, 2019

New equipment, formats and expectations are laying the foundation for mini-revolutions across business and the media. As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. 360 Degree Videos.

Video 48

Video Trends Storytelling YouTube 48

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. more views.

Infographics 72

Infographics Case Study Video Survey 72

Beyond PR

AUGUST 18, 2016

While a viral video or meme can boost visibility, brand visuals shouldn’t be one-hit wonders. When producing infographics, photography and video for content marketing or company news, a consistent look and feel is just as important as it is in your logo. The goal is to be repeatedly recognized. Save time and money.

Brand 40

Brand Branding Product Launch Guidelines 40

Contently - Strategy

FEBRUARY 8, 2024

Incorporating visual content into your content marketing strategy is about more than just grabbing eyeballs. Visual storytelling not only complements copy but can also provide an instant emotional connection that pulls prospective customers deeper into your brand. Storytelling: Visuals can tell a story instantly.

Storytelling 52

Storytelling Examples Infographics Viral 52

Contently - Strategy

JANUARY 23, 2019

On the whole, digital media doesn’t just tell stories anymore; it answers questions and anticipates follow-up inquiries, delivering explanatory content on intricacies you might have missed. But who molded the media landscape this way? And that wasn’t my experience of digital media audiences at all.”

Media 111

Media Journalism Content Marketing Education 111