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How to Leverage Emotions to Boost Digital PR

Cision

When your target audience feels entertained and happy, they are more likely to share the content. Unveiling surprising facts or data can also make your online PR content go viral. This unique approach has enabled Lendistry to create an intimate bond with their consumer base and local community as well. About Avinash Nair.

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5 Scariest Halloween Campaigns of the Past Decade

Critical Mention

In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York. This video quickly went viral and has more than 40 million views on YouTube. The video has almost 100 million views.

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Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

On the designated date, Mullick organized the surprise party while George, Caine’s dad, distracted the youngster with a visit to their local pizza joint. The video quickly went viral, racking up over 1 million views the first day alone. Content Marketing' And the impact on Caine was nothing short of astounding.

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3 Lessons Fractl Learned From Creating and Promoting Holiday Content

Buzzstream

Content Marketers are aware of major holidays on the calendar, yet we’re usually pushing to produce a holiday campaign just weeks before the holiday. I took a quick look at the story and would be interested in doing a local story that uses some or all of your graphics and data. Late November would be the time to pitch it!

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Top Five Books Every PR Pro Should Read

Critical Mention

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott.

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4 Ways to Prepare for Olympic-Level Events

Beyond PR

Your communication may be perfect for a local audience, but how will it be taken globally? You can’t force something to go viral. Author Maria Materise is a content marketing specialist for Cision. Formerly a copywriter, she enjoys creating content that excites and inspires audiences. Act on opportunities.

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The CMO Survey with Social & Mobile Marketing Takeaways

Sword and the Script

There seems to be this general consensus that a brand presence on social media inevitably leads to viral appeal. Also see the coverage of these related marketing studies: 5 Slightly Contrarian Views on a CMO Council Content Survey. 5 Takeaways from the Salesforce State of Marketing. 25% said strong.

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