PR 20/20

JANUARY 15, 2019

Consider top personas, your company or service’s value proposition and how you’ll actually target them (personalized ads, reaching out via LinkedIn, targeted email nurturing campaigns). Forbes: Benefit-Driven Content. We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead.

Trends 57

Trends Marketing Software Video 57

Beyond PR

JULY 6, 2016

In High-Impact PR Planning that Drives ROI & Supports Demand Generation , we look at how to get started with your content promotion plan — from setting goals and identifying the best channels for promotion to determining which pieces of content you want to share. You can contact her via LinkedIn.

Marketing 66

Marketing Product Launch Data Software 66

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Gini Dietrich: Gini Dietrich is the founder and CEO of Arment Dietrich, a PR and content marketing firm. This is very old – like circa 2010 old.

Interviews 100

Interviews Publicity Technology Social Media 100

Waxing UnLyrical

DECEMBER 14, 2016

All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included).

Employee 40

Employee Measurement Social Media Product Launch 40

Prohibition

AUGUST 17, 2021

Video content is nothing new but with the introduction of video only social media platforms such as TikTok and the launch of Instagram’s IGTV and Reels – concise an consumable content is a strong content marketing tactic. Bite sized content. Why is this? Increasing Brand Awareness.

Content Marketing 62

Content Marketing Video Marketing Product Launch 62

Deirdre Breakenridge

MAY 23, 2017

I’ve “covered” book releases, product launches, and restaurant openings. and name.kitchen, where she does media relations, content marketing, and social media. You can find her on Twitter and LinkedIn. Maris Callahan is the director of public relations for Donuts Inc.

Blogging 282

Blogging Case Study Social Media Instagram 282

Critical Mention

AUGUST 29, 2019

A great way to succeed in network building is to make connections through social media channels like Facebook, Twitter or LinkedIn. Consider adding some gifs pertaining to your business’ excitement about new product launches or feature updates. It’s ok to add a little bit of humor within certain media channels.

Company 81

Company Brand Branding B2C 81

Contently - Strategy

DECEMBER 29, 2022

That doesn’t mean you should blow up every internal communications channel with every single content asset you create. And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. Optimizing content that performs well.

eBook 145

eBook Product Launch Software Internal 145