PR 20/20

JANUARY 15, 2019

Start by ironing out your company’s dream clients/customers. Consider top personas, your company or service’s value proposition and how you’ll actually target them (personalized ads, reaching out via LinkedIn, targeted email nurturing campaigns). Forbes: Benefit-Driven Content. Chief Marketer: Video Marketing.

Trends 57

Trends Marketing Software Video 57

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Gini Dietrich: Gini Dietrich is the founder and CEO of Arment Dietrich, a PR and content marketing firm. This is very old – like circa 2010 old.

Interviews 104

Interviews Publicity Technology Social Media 104

Waxing UnLyrical

DECEMBER 14, 2016

On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees. Document your plan.

Employee 40

Employee Measurement Social Media Product Launch 40