Branding Content Marketing LinkedIn Product Launch 
Beyond PR
NOVEMBER 9, 2016
When brands launch a new product or roll out a product update, there’s a pretty standard slate of communications methods to rely on. Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics. What is the call to action?
Prohibition
AUGUST 17, 2021
Video content is nothing new but with the introduction of video only social media platforms such as TikTok and the launch of Instagram’s IGTV and Reels – concise an consumable content is a strong content marketing tactic. Bite sized content. Increasing Brand Awareness. Why is this?
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Burrelles Fresh Ideas
SEPTEMBER 19, 2023
For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. Let’s start with the basics!
Critical Mention
AUGUST 29, 2019
Public relations is a great way to help build your brand. If your organization already has an established brand, consider yourself lucky, as you don’t have to build it from scratch. . At the same time, managing PR can be tricky, even for established brands. Who you know can play a big role in building your brand.
Deirdre Breakenridge
MAY 23, 2017
It may be smarter to create one concise brand. Unless there is a strategic reason to have multiple brands, don’t do it! I’ve “covered” book releases, product launches, and restaurant openings. You get an SEO boost, exposure to a brand new audience, and two pieces of content for the price of one.
Prohibition
AUGUST 25, 2023
With the majority of consumers now relying on the internet for product research and purchasing decisions, having a strong online presence is essential. A well-executed digital marketing strategy can help retailers build brand awareness, attract new customers, and cultivate customer loyalty.
Prohibition
JUNE 17, 2021
It’s unlikely these days that you would go on any social media platform and not see some form of video content when scrolling… In fact, it’s become so popular that we now have dedicated social media platforms specifically for video content such as TikTok. Stay on brand. Above all – agree your budget, and stick to it!
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