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Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

Sword and the Script

More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 5.

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How PR Can Elevate Your Video Marketing Campaigns

Burrelles Fresh Ideas

When media outlets, industry blogs, or influencers feature the brand or link to its content, it improves the brand’s domain authority. Related read: Why Combining Content Marketing and PR is a Smart Move #8. You can connect with him on Twitter , LinkedIn , or elsewhere.

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Six Content Distribution Tips that Everyone Else Isn’t Already Doing

Sword and the Script

Creating good content is just half the content marketing equation. The other half is content distribution. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. 5) Share your content in the real world too. “Put On and on the lists go….

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Top PR Takeaways For The Year

ImPRessions - Crenshaw Communications

More video content is uploaded in 30 days than the major U.S. And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. television networks have created in 30 years.

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Why and How to Switch Media Monitoring Platforms

Critical Mention

During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding. Ask other PR and communications professionals you know about which media monitoring companies have a reputation for providing great service.

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Leveraging OKRs to Drive Effective PR Strategies: Objectives and Key Results

Burrelles Fresh Ideas

Burrelles monitoring allows you to track mentions (and sentiment) in real-time from all mediaprint, online, broadcast, and social — along with the ability to integrate Google Analytics for comprehensive reporting and evaluation. Guest Contributor: Nisha Joseph is Content Manager at Profit.co.

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Modern PR Different not Harder; Off Script #12: Tressa Robbins of Burrelles

Sword and the Script

Know a PR, marketing or sales leader with compelling ideas fit for print? Clients LOVE seeing their name(s) in the media (although they usually have an under-appreciation of what it took to get it there) – it’s that credibility that comes from being validated by an impartial third-party. Want to be part of the Off Script series?