Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Staying on top of the latest trends, technologies and strategies is paramount. Content Marketing World. Content Marketing Conference.

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Conference Content Marketing Marketing Internal 256

The Proactive Report

DECEMBER 4, 2018

Keep these three important trends in mind while you work on how to improve your results next year. The Need for a Documented Content Strategy. Only 37 percent of US companies have a documented content strategy. Isn’t it enough to discuss goals and have an unwritten strategy? Why is this important?

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

Contently - Strategy

JUNE 25, 2020

. “And yet, the organization doesn’t know how to use it effectively.” ” Over the past few years, I’ve found that this problem plagues most organizations when it comes to content strategy. What brands get wrong about data-driven content. That promise was flawed. There’s no magic wand.

Content Marketing 128

Content Marketing Data Strategy Marketing 128

Axia PR

JULY 19, 2021

High-quality content plays a critical role in your company's digital marketing efforts. Even with upcoming changes to Google, a good page experience doesn't override having great, relevant content. How do you create a content marketing strategy for your company that works?

Content Marketing 62

Content Marketing Strategy Marketing How To 62

Sword and the Script

JANUARY 21, 2020

One of the biggest mistakes I see in content marketing is when organizations and businesses do not treat it like a distinct channel. This boxes your approach to content marketing into a corner and removes options. >>> Related: Why Content Marketing and Public Relations Need Each Other.

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Content Marketing Marketing How To Leadership 124

Onclusive

JUNE 23, 2022

It is essential for both marketing and PR to align with their organization’s business goals, not just to have a full picture of where their brands are going, but also to create strategies and implement tactics that contribute to these goals. Align with marketing strategies and dashboards. Working with marketing.

Strategy 195

Strategy Marketing Measurement eBook 195

Agility PR Solutions

SEPTEMBER 13, 2021

Marketing strategies that worked in the past just aren’t performing the way they were before the global shift that upended our lives. Content marketers need to be aware of the impact that the pandemic has had on their work and how to devise […].

Content Marketing 170

Content Marketing Marketing Strategy How To 170

Onclusive

JUNE 24, 2020

Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. We also covered some of the tactics that smart companies are using to create and control the narrative through owned media strategies. Seek internal experts.

Strategy 418

Strategy Media Advertising Advertising 418

ReimaginePR

SEPTEMBER 26, 2016

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy?

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Stern + Associates

OCTOBER 24, 2017

With macro-level changes in the world of public relations must come shifts in the way we approach marketing and communications. The post How to Develop a Content Marketing Strategy that Drives Growth appeared first on Stern Strategy Group. One of the most important implications is the role brands.

Content Marketing 85

Content Marketing Strategy How To Marketing 85

Stern + Associates

MAY 9, 2017

With trust in the media sinking, many PR professionals are shifting or extending the focus of their communications strategy from media relations to content marketing. The post How to Turn Your Media Angle into a Content Marketing Strategy appeared first on Stern Strategy Group.

Content Marketing 89

Content Marketing Strategy How To Marketing 89

5W PR

FEBRUARY 24, 2022

This extra time gives companies room to prepare to future-proof their content marketing efforts. In the future, it’s going to be difficult to distinguish content that’s created by people from content that’s generated by artificial intelligence, especially in terms of writing quality and language usage.

Content Marketing 88

Content Marketing Marketing Tools Writing 88

Stern + Associates

APRIL 25, 2017

The post How To Build Genuine Trust With Your Content Marketing Strategy appeared first on Stern Strategy Group. Historically, public relations has focused on building awareness and generating intrigue, and most importantly, building trust.

Content Marketing 87

Content Marketing Strategy How To Marketing 87

Agility PR Solutions

NOVEMBER 30, 2020

You’ve laid all the groundwork for a successful content marketing strategy. You’ve assessed past and present content deliverables, identified the performance gaps and started building a library of assets that map to buyer personas and each stage of the buyer’s journey.

Strategy 97

Strategy How To Content Marketing Marketing 97

Cision

DECEMBER 3, 2015

Content marketing has the power to turn your brand into a driving force in your industry, but with so much competition in the marketplace, how can you ensure that your content makes an impact? What other challenges do you see brands facing in terms of content? Q: How has content marketing changed in recent years?

Content Marketing 120

Content Marketing Strategy Marketing How To 120

Onclusive

JUNE 17, 2020

Savvy brands are focusing on owned media and content marketing. With circumstances spinning out of control in today’s uncertain business and economic climate, companies are adjusting their marketing strategies to focus on the things they can control. We will also be hosting a webinar on this topic on June 25th, 2020.

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Strategy Media Television Content Marketing 273

Deirdre Breakenridge

FEBRUARY 23, 2015

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? Set the agenda. Play to their ego.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Contently - Strategy

APRIL 17, 2019

Growing your content marketing program across the org is just as much about efficiency as it is about expansion. Producing more content without clear goals or objectives isn’t an accomplishment. Most marketing tasks start with “how” questions. How do I create a content strategy?

Content Marketing 84

Content Marketing How To Marketing Banking 84

Cision

JULY 25, 2017

This leaves your quick-and-easy backlink strategy fruitless and your brand still at the bottom of the SEO barrel. So how do you go about getting quality backlinks and improving your brand’s SEO the right way? By harnessing the power of earned media you can advance your backlink strategy and grow your search traffic.

Strategy 257

Strategy How To SEO Engineering 257

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. How a PR agency can contribute to your communications strategy.

Agency 195

Agency Strategy Communications How To 195

Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories. Click to enlarge.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Contently - Strategy

SEPTEMBER 20, 2021

“And yet, the organization doesn’t know how to use it effectively.” ” Over the past few years, I’ve found that this problem plagues most organizations when it comes to content strategy. What brands get wrong about data-driven content. Data-driven content marketing isn’t a two-step process.

Content Marketing 54

Content Marketing Data Strategy Marketing 54

Buzzstream

JANUARY 9, 2019

Content marketing takes time and effort. By working together with other guest bloggers on content creation and helping each other get mentioned, we’re building useful, long-term relationships. Since we’re looking for long-term co-marketing opportunities we also check if the influencer we want to target has the same focus as us.

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Content Marketing Marketing How To Resources 134

Contently - Strategy

AUGUST 11, 2022

Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term. How content marketing leads to meaningful ROI. Paid ads and content marketing have inverse reputations. How to adapt your goals during tough times.

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Content Marketing Marketing Strategy Consumer 105

Contently - Strategy

NOVEMBER 10, 2021

Or was he talking about a content strategy advice show tailor-made for modern marketers? Today, we’re excited to launch Ask a Content Strategist , a new content strategy advice show inspired by our popular mailbag column. What should I do if I’m the sole content marketer at my organization?

Strategy 130

Strategy Content Marketing Marketing Brand 130

Stern + Associates

JUNE 24, 2016

Too much time, energy and resources are spent on content that’s never read. Learn how to boost your results and amplify your impact. The post Content Marketing Strategy: How to Maximize Your Mileage appeared first on Stern Strategy Group.

Content Marketing 49

Content Marketing Strategy How To Marketing 49

Agility PR Solutions

APRIL 25, 2023

In order for your content marketing strategy to achieve all the goals you set for it, you need to ensure that it’s populated with various types of content. Long-form content is one of them, and it’s definitely important.

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How To Content Marketing Strategy Marketing 123

Onclusive

DECEMBER 6, 2017

Public relations professionals are now discovering that they need to figure out how to attribute their campaign success to business objectives to stay relevant in today’s world of marketing attribution. With this explosion of content and demand for measurement, PR responsibilities are growing exponentially.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Onclusive

JANUARY 31, 2018

At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. To be successful in the New PR is to identify the intersection of positioning and content marketing. This is content marketing.

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Content Marketing Marketing Exercises Employee 191

Onclusive

APRIL 12, 2018

. Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). But, more importantly, I’m able to share the relevant business context with my team to make sure we are continually aligned with company strategy and growth goals. Kathy: The objectives or strategy always come first.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Influencer marketing. By combining your social media and digital PR strategies you’re able to provide greater exposure on reach, engagement, and shares.

Digital PR 62

Digital PR Strategy How To Marketing 62

Sword and the Script

APRIL 18, 2020

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly.

Trade Shows 121

Trade Shows Content Marketing Conference Marketing 121

Contently - Strategy

FEBRUARY 18, 2020

When we talk about content marketing ROI, we often ignore one of the biggest opportunities in front of us: sales enablement. As I wrote about in this Ask a Content Strategist column , content marketers have a tendency to stop thinking about ROI after lead generation. The Hidden ROI of Content Marketing Platforms.

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Content Marketing Case Study Marketing B2B 117

The Proactive Report

DECEMBER 9, 2014

Download the PDF of the Social Media Strategy Template here. 92% of marketers claim that social media marketing is important for their business. However, only 38 percent of companies say they have a defined social media strategy. Develop a content strategy with an editorial calendar. Meritus Media Inc.,

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Social Media Strategy Pinterest Media 279

Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive.

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How To Content Marketing Conference Analytics 0

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills.

Content Marketing 86

Content Marketing Marketing SEO Video 86

Cision

JANUARY 25, 2016

Last year, 90 percent of B2C marketers used content marketing, but only 34 percent felt they were successful. And while 69 percent are creating more content than years past, few are being heard. They can afford to ignore us,” says Joe Pulizzi, founder of Content Marketing Institute. Find The Sweet Spot.

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Content Marketing Marketing Banking B2C 120