Sword and the Script

FEBRUARY 11, 2017

Graphic used with permission from The Marketing Companion, a podcast with a co-host employed by Edison Research; see link nearby. 1) Marketing Audibles for Audio Search. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder.

Tools 60

Tools Pinterest Marketing Media 60

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. Social Media: Marketing Strategies for Rapid Growth Using Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Cision

MARCH 30, 2015

Matt Heinz of Heinz Marketing writes that it is helpful to determine your “go-to” sources at the outset of your content curation planning: “Identify a core set of sources you can count on for both consistently good content as well as a variety of sources of similarly-themed content.

Google 120

Google Measurement Content Marketing Engineering 120

wiredPRworks

FEBRUARY 11, 2016

Immediately upgrade your skills and achieve a much greater understanding of your personal branding, digital marketing and social selling potential. Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills.

Training 45

Training LinkedIn Marketing Pinterest 45

Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. So we spent months creating an entirely new CMS (content management system) from scratch – WordPress didn’t have the firepower. Out of our minds?

Community 40

Community Travel Pinterest Mobile 40

Shift Communications

SEPTEMBER 3, 2015

Making a blog into a business requires that you set down cornerstone of quality, as well as distinctive, sharable content that captures a niche or covers a larger topic in a new or appealing way. Every piece of content you write and publish should be centered around this unique lens that you bring to the subject. Amanda Loewy.

Blogging 60

Blogging Pinterest Mobile Creativity 60

MaccaPR

DECEMBER 10, 2014

When I first started our agency, I relied solely on PPC and SEO to market ThinkSEM, because I didn’t think blogs, social media or content marketing would do anything for us! The moral of the story for marketers: SEO, PPC, social media – it’s all tied together. Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

Beyond PR

DECEMBER 12, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. In this article, we will discuss the four key elements to write a press release that converts: The news announcement. So write your release with your audience in mind.

Writing 75

Writing How To Infographics Pinterest 75

Beyond PR

AUGUST 14, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. In this article, we will discuss the 4 key elements to writing high-quality press release content: The news announcement. Multimedia attachments. High-quality links.

Writing 79

Writing How To Infographics Pinterest 79

Journalistics

JULY 3, 2013

Most major PR software vendors now incorporate publication editorial calendars into their products, further simplifying the process of targeting PR opportunities based on what publications are writing about. Organize your calendar by each place you will ultimately publish the content to (e.g. Determine Themes for Your Content.

How To 52

How To Pinterest Resources Writing 52

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” 68% Of Marketers Want To Know How To Create Better Visual Content [link].

Social Media 120

Social Media Twitter Media Nonprofit 120

Buzzstream

DECEMBER 28, 2023

Here are my go-to tools for blogger outreach and some tips on how to use them effectively. Like Ahrefs, BuzzSumo’s Content Analyzer allows you to search based on a keyword to identify top-linked content across the web. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. Be specific.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Here are my go-to tools for blogger outreach and some tips on how to use them effectively. Like Ahrefs, BuzzSumo’s Content Analyzer allows you to search based on a keyword to identify top-linked content across the web. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. Be specific.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Here are my go-to tools for blogger outreach and some tips on how to use them effectively. Like Ahrefs, BuzzSumo’s Content Analyzer allows you to search based on a keyword to identify top-linked content across the web. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. Be specific.

Tools 62

Tools Blogging Pitching Google 62

Rock the Status Quo

FEBRUARY 9, 2015

” “We don’t know how to manage or monitor it!” Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise.

Corporate 100

Corporate Leadership Brand Branding 100

Buzzstream

JANUARY 17, 2018

To simply put it: Repurpose the content. Many businesses are leaning towards the method of generating “snackable” content. This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats.

eBook 108

eBook Infographics Pinterest How To 108

PR 20/20

JULY 11, 2017

Or, what if you aren’t reaching any audience at all, and your time is wasted on stale or unusable content? According to HubSpot, about 30% of marketers spend two to three hours writing blog posts. Now that you’ve shared your content with your loyal contacts, it’s time to branch out to those who may be unknown via paid media.

eBook 43

eBook How To Pinterest Examples 43

Rock the Status Quo

MARCH 13, 2015

It’s also a powerful agency value-add Content marketing is expensive. If you’re an agency providing content marketing services, you probably invoice a fairly hefty dollar amount each month – or if you are the company, you’re investing significant budget. How to Create a Visual Sound Bite 1.

Agency 100

Agency Social Media Pinterest Twitter 100

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

JANUARY 9, 2018

This is easy fodder to write a blog post on the same topic from a different angle and yet also weave in the story you worked so hard to earn. I suggest writing different headlines and freshening up the copy with new data where applicable. 4) Share the content on social media (organic). 3) Surgically weave it into blog posts.

Media 98

Media B2B Groups Conference 98

Buzzstream

DECEMBER 20, 2023

Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches. BuzzSumo’s Content Analyzer tool helps identify content with shares on Facebook, X, Reddit, Pinterest, and backlinks. Pricing: Free How to Choose a Link Building Tool?

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 20, 2023

Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches. BuzzSumo’s Content Analyzer tool helps identify content with shares on Facebook, X, Reddit, Pinterest, and backlinks. Pricing: Free How to Choose a Link Building Tool?

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches. BuzzSumo’s Content Analyzer tool helps identify content with shares on Facebook, X, Reddit, Pinterest, and backlinks. Pricing: Free How to Choose a Link Building Tool?

Tools 62

Tools SEO Analysis Google 62

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. 3) Is there persuasive text?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

The Proactive Report

AUGUST 5, 2016

How’s how to create SMART news content. If your news content or press release is not optimized for search – both news and web search – it’s unlikely that it will be found and read by journalists, bloggers and members of the public searching that topic online. It should be taught along with writing, in all PR classes.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Journalistics

MARCH 2, 2013

First, Writing Skills. No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. Second, Internship Experience.

Pinterest 52

Pinterest Writing Interviews Social Media 52

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. my day is somewhat at the mercy of the marketing industry. Sometimes, I feel like it would be so much easier to stop writing my Weekly Marketing Skinnies, but I can't – it's addicting to be in the know :O). Here's the email.

Writing 114

Writing Social Media SEO Blogging 114

Cision

APRIL 12, 2016

Their campaign was highly successful, although the content hardly mentioned Dove in the videos. Create a strong content marketing plan. Just creating content, whether textual or visual, is not enough if it does not resonate with your audience. You should also consider what types of content your audience consumes.

Infographics 120

Infographics eBook Content Marketing Video 120

PR 20/20

MARCH 30, 2016

At the end of each hackathon, marketers are left with: Prioritized and simplified marketing goals. Insight on how to apply new technologies and processes to improve efficiencies. At the HUG, we brought together creative minds from all marketing disciplines and backgrounds to unlock the true value of results-driven ideas.

Resources 40

Resources Marketing Pinterest eBook 40

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. Online Marketing Made Easy. Content Inc.

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Social Media Marketing Pinterest Media 120