Critical Mention
JUNE 19, 2019
Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Without a plan, you risk all of your content efforts going to waste. We have 10 steps on how to create your next content marketing plan: What exactly is content marketing?
Prohibition
MARCH 16, 2021
We don’t need to sell you on the benefits of content marketing. If you didn’t believe it can drive sales, amplify brand awareness, build brand credibility and supercharge your SEO, then you wouldn’t be reading this would you? So, how do you get it right when it comes to content marketing?
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Sword and the Script
JULY 24, 2018
There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.
Cision
OCTOBER 4, 2017
Journalists are up against the clock to publish high quality, share-worthy content. A helpful exercise is to put yourself in the shoes of a journalist. Visual Content Impacts Your Performance. When it comes to content creation, B2B and B2C organizations face similar challenges and priorities. Create more visual content.
Contently - Strategy
JANUARY 14, 2020
For us, those are things like content strategy, content creation, content distribution, and content marketing ROI. Many marketers I’ve worked with struggle to come up with the right answer, and I’ve developed a dozen different exercises to help them figure it out. For Moz, it’s SEO.
Sword and the Script
JULY 20, 2021
Your audience should always be at the center of all of your marketing strategies and tactics. The buyer personas exercise helps you get into the minds of your buyers and understand their background, challenges, motivations and objections. Build awareness and extend reach. and “What are the common questions prospects ask?”Optimize
PRSay
MAY 3, 2019
Here’s what’s important about this exercise: The average number of viewers for those shows was 38 million in 1998, 27.8 Content marketers and social media managers are experiencing the same fragmentation of audiences. Better connecting your hard-won media placements with the value they bring to your SEO team.
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