Remove Content Marketing Remove Examples Remove Infographics Remove Viral
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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

Example: A favorite food brand that also knows what kind of vehicle you drive, where you stop for gas and your preference in podcasts. Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. ” Scott Kaminski | Häfele America Co.

Marketing 101
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How to Spy on Your Competition & Steal Their Secrets

Cision

If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. A great example of a blog that innovated and modeled its content creation and marketing is Movoto, a real estate services company. Cool infographics.

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The Cost of a PR Disaster

Shift Communications

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. Take these other major incidents for example: Chipotle’s E.coli outbreaks and data breach. Read the infographic below to learn more about how much bad customer experiences can cost companies.

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Social Sharing Fills Different Needs than Search; Unscripted Marketing

Sword and the Script

It’s an especially keen and timeless insight because example after example have demonstrated it’s true. Search is a form of a question…which is why answering customer questions is a sound strategy for content marketing. 1) The Science of Viral Content. All three are well worth reading thoroughly.

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How to Ideate a Successful Survey Campaign

Buzzstream

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. And each time, I came away more prepared and excited for the next piece of content. For example, when I Google “coffee statistics,” I see that it has a Keyword Difficulty of 65.

Survey 90
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Symphony of Gates and a Healthy Debate Over Gated Content

Sword and the Script

It’s a question as old as the web – should you gate your content? It appears that most marketers do and reported gating “ 80% of their major content marketing assets ” according to a survey vetted by MarketingProfs. The same study points out there’s some contentinfographics for example – is rarely gated.

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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

million for their content marketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing.

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