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5 Tips for Creating High Quality Content

The Proactive Report

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

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The Instagram Revolution for Small Business

The Proactive Report

The beauty of Instagram is the appeal of visual content. Sports companies, as well as gadgets and tech, have carved successful niches. Follow us on Twitter for daily Digital PR tips. Artists and interior design businesses do well.

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How To Use Social Listening As Part Of Your PR Campaigns

Prohibition

The same can also apply for TV series that are returning or sporting events – whatever is relevant for your brand. So, for instance, as Valentine’s Day is coming up, you can use social listening to analyse what users are discussing online about the awareness date and tailor any relevant comms to add value to this conversation.

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28 Observations from 28 Months as a Solo PR

ZudePR

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. Digital PR is an ill-defined term.

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Last Night a Blog Post Changed My Life

ZudePR

I’ve seen her in action at a parent-teacher sports club I volunteer at. Granted, it was a very good one: Everybody Writes , by Chicago-based content marketer Ann Handley. The post Last Night a Blog Post Changed My Life appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude.

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Amplify Your PR Wins

Landis PR

How do today’s PR teams keep up? Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. Photo courtesy of Pixabay Your audience’s attention is more fragmented than ever.

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Event Sustainability — The Triple Bottom Line

Landis PR

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here.