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Mastering B2B Tech PR: Strategies for Effective Communication

5W PR

Explore industry magazines, make the company’s presence felt at relevant conferences, and put platforms like LinkedIn to good use to pinpoint the movers and shakers in the company’s market. Undertake market research to pinpoint their pain points and craft the communication to tackle these issues head-on.

B2B 78
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Crisis Comms:  No one More Reliable than an Employee

Sword and the Script

If there was an overlooked crisis comms story to bruising expose The New York Times published on Amazon , it was the impact Nick Ciubotariu’s rebuttal on LinkedIn had on the story. Platforms like LinkedIn have leveled the playing field, granting anyone with a keyboard and internet connection with the ability to publish their own views.

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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

Lines between what constitutes PR and content marketing continue to blur. Crisis interrupted. More and more crisis communication events that interrupt the general flow of work in our area.”. Through leadership and content. Much more emphasis on content creation and thought leadership via commentaries.”.

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B2B Marketing Underestimates Effects of Thought Leadership on Sales, Study Finds

Sword and the Script

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. The conclusion is derived from a survey the two companies fielded to 1,300 business-to-business (B2B) professionals on LinkedIn with titles ranging from manager to CEO.

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Why it’s Important to Monitor Trending Topics

Critical Mention

Last but certainly not least, crisis communications is another benefit of following trends. Not only can you prepare for a crisis by keeping on top of what your customers are saying on various platforms, but you can also mitigate the crisis by responding to negative press and your customers in real-time. .

Trends 61
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Unveiling the Future of SEO: A Glimpse into Tomorrow’s Search Optimization

Burrelles Fresh Ideas

He has been involved with search engine optimization and internet marketing since 2007. You can connect with him on X (formerly Twitter) or LinkedIn. He is also the founder of Bosmol.com, a social media news log.

SEO 84
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How Do You Build A Brand? Start by Asking What Drives Human Behavior

Waxing UnLyrical

CommunicationsMatch offers communications & PR agency search tools and agency search resources that help companies find, shortlist, and engage communications, digital marketing and branding agencies, consultants and freelancers by industry and communications expertise, location and size.

Brand 74