Critical Mention

NOVEMBER 22, 2019

It can also be seen as word-of-mouth marketing or free advertising. Earned Media is comprised of coverage that comes from a variety of sources and mediums. A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more.

Radio 104

Radio Media Newspapers Sports 104

Sword and the Script

DECEMBER 20, 2022

Pay to pay, content grows; influencer marketing cools. “I a) Many community newspapers going away and hopefully still being available in some kind of online format. b) More pay-to-play opportunities to participate in national media relations opportunities. David Berkowitz , Founder, Serial Marketers.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020. Social media statistics from 2020. Source: Content Marketing is the New Conference ). Public Relations Statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Communications Conversations

AUGUST 31, 2018

Since the beginning of the year, I’ve noticed a distinct trend: more former media folks making the transition to the PR/social side. Newspapers are cutting staff. In many ways, the media isn’t the best place to work right now. Vineeta Sawkar, senior media relations manager, University of St.

Media 112

Media Journalism Report Video 112

Rock the Status Quo

APRIL 8, 2016

We’ve been taught to write in a straightforward, factual manner, “telling the news” and leaving the actual story up to the media. We forget to set that tendency aside and it creeps into the content we create. Look at newspaper “stories” today? PRisUs @RonPloof #prprochat. Click To Tweet.

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

We’ve been taught to write in a straightforward, factual manner, “telling the news” and leaving the actual story up to the media. We forget to set that tendency aside and it creeps into the content we create. Look at newspaper “stories” today? PRisUs @RonPloof #prprochat. Click To Tweet.

Storytelling 100

Storytelling Resources Journalism Examples 100

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. million dollars.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Stuart Bruce

OCTOBER 30, 2014

Gigantic multi-national and trans-national corporations have no respect for borders or governments. The fact that this debate was happening and the motion was carried overwhelmingly highlights the impact that social media is having on ethics and corporate social responsibility. Corporate social responsibility isn’t philanthropy.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

MaccaPR

OCTOBER 26, 2015

You remember those predictions just two years ago heralding the Death of Public Relations? We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. A former Edelman PR executive published a 300-page book. billion - but the 5.7

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48