ImPRessions - Crenshaw Communications

MAY 7, 2020

It’s also a great platform for relationship-building for anyone in public relations or content marketing. This week we’re thinking about retail and e-commerce. In a post-COVID-19 world, the retail space may look drastically different from what we currently know. Tonya covers retail and e-commerce for MarketWatch.

Retail 245

Retail Twitter Real Estate Trends 245

Agility PR Solutions

AUGUST 4, 2021

Brands and retailers are understandably nervous about the upcoming holiday shopping season—it’s unclear how consumers will shop, which product makers and shops they came to trust (or distrust) during the COVID crisis, and how they’ll interact with the ones with whom they choose to engage.

Retail 148

Retail Consumer Crisis Brand 148

Agility PR Solutions

APRIL 23, 2023

The newly released Evolving Art of Luxury Experiential Retail report from BoF data […] The post Luxury consumers prefer in-store shopping—but demand superior retail experiences appeared first on Agility PR Solutions.

Retail 78

Retail Consumer Fashion Data 78

Agility PR Solutions

NOVEMBER 22, 2022

New research reveals that senior retail leaders are more pessimistic about consumers’ confidence to spend over the holidays in the face of rising inflation than consumers themselves indicate.

Retail 86

Retail Consumer Brand Branding 86

Agility PR Solutions

APRIL 12, 2023

As retailers and brands respond to new demands for seamless customer experiences, the mobile app is taking center stage. New research from mobile app experience firm Airship sheds light on consumer […] The post Consumers turning to brand and retailer apps to streamline in-store shopping—is your app optimized?

Retail 78

Retail Consumer Mobile Brand 78

5W PR

JANUARY 3, 2024

Participating in retail industry events offers professionals and businesses an unparalleled opportunity to engage with the dynamic landscape of commerce. NRF: Retail’s Big Show Attending the NRF Big Show offers unparalleled opportunities for professionals in the retail industry.

Retail 78

Retail Conference Trends Technology 78

Agility PR Solutions

OCTOBER 9, 2023

But economic vulnerability means consumers will be looking for price markdowns, special deals and promotional offers. Brands and marketers are trying to be extra nice leading up to the 2023 holiday shopping season because they really need Santa to deliver this year.

Retail 110

Retail Brand Branding Consumer 110

Agility PR Solutions

MARCH 27, 2024

Even in an unstable economy, consumers overwhelmingly say they would fork over a few more dollars for products from brands and retailers that have a proven track record on sustainability support and action. New research from digital supply chain transformation firm Blue Yonder, which polled U.S.-based

Consumer 110

Consumer Retail Brand Branding 110

5W PR

JULY 21, 2023

In the rapidly evolving landscape of retail, variety stores have faced significant challenges due to the rise of e-commerce giants like Amazon. These traditional brick-and-mortar retailers, known for their wide product selection and affordable prices, have had to adapt to changing consumer preferences and shopping behaviors.

Retail 78

Retail Local Consumer Community 78

Agility PR Solutions

JUNE 8, 2023

More complex and aware than previous age groups, these consumers cater to very specific criteria when choosing with whom to spend. When it comes to brand loyalty, Gen Z is by far the toughest generation to win over.

Retail 78

Retail Consumer Brand Branding 78

Agility PR Solutions

JANUARY 19, 2022

Hybrid shopping—mixing physical and digital channels in shopping journeys—is on the rise as shopping habits consumers adopted out of necessity during the COVID-19 pandemic are becoming routine. The post Consumers want it all: Retail industry reshapes to meet shopping and sustainability preferences appeared first on Agility PR Solutions.

Retail 78

Retail Meeting Consumer Industry 78

Agility PR Solutions

DECEMBER 19, 2023

Disruption dominated the business world in 2023, with AI shaking operations and process management to its core, and with macroeconomic conditions and consumer sentiment still in constant flux, 2024 will be a continued period of confusing signals and disruptive forces.

Retail 110

Retail Brand Branding Financial 110

Prohibition

AUGUST 22, 2023

In today’s competitive business landscape, it is crucial for retailers to employ effective marketing strategies to drive in-store sales. Retail marketing involves a combination of traditional and digital tactics aimed at attracting customers, building brand loyalty, and increasing revenue.

Retail 62

Retail Marketing Measurement Product Launch 62

PRSay

OCTOBER 10, 2022

As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Consumers are ready for fun. The online survey of 2,046 U.S. Travel is up, and so is dining out.

Consumer 164

Consumer Brand Branding Marketing 164

Agility PR Solutions

NOVEMBER 19, 2023

There’s no lack of holiday excitement this year—and that includes buying gifts—but as the huge holiday-shopping weekend approaches, brands and retailers need to be aware that the rattles of inflation are still driving many consumer decisions this season, and they must be prepared to meet their unique needs, affirms new research from expert services (..)

Retail 100

Retail Meeting Consumer Brand 100

Agility PR Solutions

JANUARY 12, 2022

Consumers’ expectations of brands and retailers have changed, and the buying journey has been forever altered—and from those shifts have come new expectations around customer service. The post Only 15% of retailers offer a differentiating omnichannel experience—which brands are leading? appeared first on Agility PR Solutions.

Retail 147

Retail Brand Branding Customer Service 147

Agility PR Solutions

SEPTEMBER 2, 2020

As coronavirus concerns accelerate consumers’ demand for digital, new research from marketing analytics firm Periscope by McKinsey reveals how tech-driven consumers are reshaping retail’s next normal. Conducted before and during the pandemic shutdowns, the report […].

Retail 86

Retail Consumer Analytics Report 86

Agility PR Solutions

FEBRUARY 16, 2021

As retailers and brand marketers battle through COVID’s impact on consumer behavior, new research from customer journey orchestration and analytics firm Kitewheel explores key trends in the retail industry, providing recommendations on how brands can make the most of an evolving retail landscape.

Retail 146

Retail Trends Analytics Consumer 146

Agility PR Solutions

DECEMBER 13, 2020

With the holiday shopping season so crucial for retailers this year, you’d think that retail execs would be studying consumer preferences obsessively so their brands can go above and beyond to meet their needs. Senior retail […]. appeared first on Agility PR Solutions.

Retail 78

Retail Consumer Study Meeting 78

Agility PR Solutions

FEBRUARY 17, 2020

consumers have negative feelings about the e-tail behemoth when it comes to its impact on the retail industry—and the planet. The post Consumers are concerned about Amazon’s retail impact and footprint appeared first on Agility PR Solutions.

Retail 78

Retail Consumer Industry Trends 78

Agility PR Solutions

NOVEMBER 16, 2021

With consumer retail habits and behaviors in a state of flux, brand and retail marketers can bet that some serious adaptation and agility will be necessary as we head into a “new normal” future.

Retail 146

Retail Trends Marketing Consumer 146

Agility PR Solutions

FEBRUARY 4, 2024

Technology advancements give retail marketers and communicators some terrific advantages when it comes to understanding consumers, but it’s a double-edged sword in other ways.

Consumer 100

Consumer Retail Brand Branding 100

Agility PR Solutions

SEPTEMBER 27, 2023

Except perhaps for the perpetually ruling metric of price, brand loyalty in 2023 is largely determined by the convenience, safety and service components of brand and retailer websites.

Consumer 105

Consumer Retail Brand Branding 105

Agility PR Solutions

NOVEMBER 14, 2019

What do consumers want for Christmas this year? They just want retailers to figure out how to properly market to them, according to engagement tech firm RedPoint Global, which recently announced new research examining consumer opinions about the current state of holiday shopping.

Retail 94

Retail Consumer Study Brand 94

Agility PR Solutions

DECEMBER 5, 2022

Following the pandemic-fueled disruption of 2021, retail brands made a strong showing this year for establishing emotional connections with consumers—the industry ranked third overall, behind technology & telecom, and media & entertainment, in the latest Brand Intimacy Study from marketing intimacy agency MBLM.

Retail 86

Retail Industry Brand Branding 86

Prohibition

AUGUST 25, 2023

The retail industry has undergone a significant transformation. Understanding digital marketing and its role in the retail industry is crucial for businesses looking to thrive in this new landscape. The importance of digital marketing in retail success Digital marketing plays a vital role in the success of retail businesses.

Retail 62

Retail Marketing Analytics Social Media 62

Agility PR Solutions

SEPTEMBER 13, 2020

Catalyzed by the spike in e-commerce during COVID, the retail industry retained its 2019 spot and ranked fourth out of the 15 industries studied in theBrand Intimacy 2020 Study, the largest study of brands based on emotions from intimacy marketing firm MBLM (pronounced Emblem).

Retail 142

Retail Brand Branding Study 142

Agility PR Solutions

DECEMBER 16, 2021

With 59 percent of shoppers making it a priority to live a more environmentally-conscious lifestyle, new research findings from integrated sales and marketing services firm Acosta demonstrate how consumers plan to take more actions with sustainability in mind.

Retail 148

Retail Consumer Marketing Trends 148

Agility PR Solutions

SEPTEMBER 6, 2022

The TotalSocial “Movers and Shakers” are consumer brands that showed the most improvement over the past year in driving the quantity and quality of consumer conversation—offline and online. The top 20 is comprised of brands from technology, dining, beauty and personal care, household products, beverages, retail, […].

Consumer 148

Consumer Retail Technology Brand 148

Agility PR Solutions

SEPTEMBER 6, 2023

Despite consumers’ voiced concerns about inflation and finances, retail spend continues to grow and people continue to plan vacations.

Consumer 105

Consumer Retail Brand Branding 105

Agility PR Solutions

NOVEMBER 16, 2023

Figuring out how to engage Gen Z consumers has been a puzzle for brands and retailers since the sector emerged, and if anything, it’s becoming more complicated.

Consumer 100

Consumer Retail Brand Branding 100

Agility PR Solutions

OCTOBER 26, 2023

Brands and retailers are hoping for big holiday-shopping dollars in 2023, after recession fears and inflation realities curbed spending for many throughout the year.

Consumer 117

Consumer Retail Software Brand 117

Agility PR Solutions

SEPTEMBER 11, 2018

As mobile shopping continues to grow, consumers are downloading retailer’s mobile apps at double the rate of years past and conducting more in-app purchases, according to new findings from consumer financial services firm Synchrony.

Mobile 79

Mobile Retail Consumer Financial 79

Agility PR Solutions

DECEMBER 17, 2023

New holiday-shopping survey results should serve as a reminder to brands and retailers: Consumers know how they want to engage, and it’s vital to meet their expectations for where, when and how they prefer to shop.

Survey 94

Survey Consumer Retail Meeting 94

Agility PR Solutions

NOVEMBER 21, 2021

With a post-pandemic retail environment looming, and a critical holiday shopping season in full swing, brands and marketers continue to struggle to understand the “new normal” consumer. The post 2021 consumer expectations are shifting—and opportunities for innovation abound appeared first on Agility PR Solutions.

Consumer 146

Consumer Retail Brand Branding 146

Agility PR Solutions

NOVEMBER 29, 2021

consumers once again have proven themselves to be highly resilient and adaptive during the Covid-19 pandemic. Their buying behaviors have evolved quickly and dramatically to address new priorities and limitations, with consumer spending growing solidly in most categories, according to a new report just published by the CMO Council.

Consumer 145

Consumer Retail Report Brand 145

Agility PR Solutions

APRIL 1, 2021

the retail industry was blindsided by the COVID pandemic, and was forced to revamp to meet new demands of consumers. But as we enter the rebuilding phase, new research from the Retail Industry Leaders Association (RILA), with support from its knowledge partner McKinsey & Company, offers in-depth insights […].

Retail 78

Retail Industry Meeting Consumer 78