Consumer Product Launch Survey Technology 
ImPRessions - Crenshaw Communications
NOVEMBER 27, 2018
As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. Business and tech media in particular have an ongoing appetite for research, studies and surveys. It’s important to develop research and data that speaks to core themes, messages and products.
Sword and the Script
JUNE 3, 2020
Survey Identifies Most Recommended PR Tech Vendors, Meltwater Adds Signals, TVEyes Spots Logos in Broadcasts, Cision Shows Pageviews of Coverage, Burrelles Names First Women President For years, I have published a new post every Tuesday like clockwork. Also see: Partisan Politics Complicates PR and Comms for Business, Survey Finds.
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5W PR
JANUARY 26, 2021
Visual content, logos, and reputation are still valuable, but getting the attention of today’s consumer has gotten more difficult because of all the advertising chatter and clutter. A recent Sprout Social poll asked consumers why certain brands stood out among their competitors. 32% added it was the brand’s storytelling. 45% said so.
ImPRessions - Crenshaw Communications
JULY 6, 2016
A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Thought leadership isn’t just for B2B brands.
ImPRessions - Crenshaw Communications
APRIL 21, 2016
With a little creative thinking and connecting the dots, B2B programs can have the same flair as the sexiest of consumer brands. For an advertising technology client, one exec speaks about technology with such fervor — and such color — that listening to him is like a cross between an inspiring TED talk and a stand up comedy set.
OnePitch
APRIL 14, 2022
Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. We generated a mass amount of coverage on this survey, but a few of the top national publications to cover it were HuffPost and U.S.
PR Fuel
JANUARY 24, 2022
It’s no secret that PR tactics have evolved to keep up with the ever-changing technology. You wouldn’t want your business to have negative press , which can push consumers and potential employees away. You can also send them surveys or make discovery calls to learn more about the content they want and value. Collect Market Data.
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