ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Simple sharing on social media is an obvious one, but what about turning the content from your in-depth interview into a Twitter chat?

Instagram 159

Instagram Reddit Transportation Creativity 159

5W PR

JANUARY 8, 2019

The space got crowded and loud, but heading into 2019, consumer interest in new product discovery is at an all-time high, paving new roads for strong, smart campaigns to succeed. Smart 2019 beauty PR campaigns will meet consumers where they are and follow them home via digital touch points. Telling a specific, transparent brand story.

Brand 74

Brand Branding Instagram Fashion 74

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Contently - Strategy

JULY 22, 2021

“We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. After people book, the site’s stories—as well as its companion print magazine—help them make the most of their trip.

Travel 58

Travel Hotels Storytelling Content Marketing 58

Cision

MAY 4, 2016

In this interview, Rich shares the similarities between journalists and communication professionals, the steps to developing a successful media strategy and how to build strong relationships with journalists. The journalist tells a story for the consumer, voter or investor. It’s all storytelling.

Newspapers 120

Newspapers Journalism Pitching Report 120

ReimaginePR

MAY 30, 2015

Press kit used to mean kits meant exclusively for print outlets and technically it still does. Interviews – Q & A on video. At last year’s CES, the largest consumer electronics tradeshow in the world, I was asked for this piece a number of times. I use the term media kit because it is more inclusive. Even radio.

Media 120

Media Television Video Print 120

Mark My Words

SEPTEMBER 4, 2015

Decades of reclusiveness by the author did not harm the sales of her Mockingbird follow-up, as copies of Go Set a Watchman flew off the shelves, as if they were printed in Hogwarts. Nobody’s idea of a hermit, Beyoncé shares Lee’s wariness about exposing herself to the media glare – she hasn’t given an interview since 2013.

Newspapers 60

Newspapers Print Instagram Twitter 60

Critical Mention

MAY 8, 2018

Millennials are the last generation experiencing the shift from print to digital media firsthand. They know storytelling can happen with just about any visual: a 6.5-second So, let’s think, what’s the most sophisticated technology out there available to the average consumer? A great rule of thumb is to show, not tell.

Mobile 90

Mobile Education Technology Examples 90

Sword and the Script

DECEMBER 8, 2015

In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 That may sound like and impossible amount of time, until you realize listeners take “audio where it may not have been previously consumed.”. hours of podcasts a day.

Radio 60

Radio Content Marketing Marketing Education 60

Cision

FEBRUARY 18, 2016

In this interview, Bob Gold, founder, president and CEO of Los Angeles-based PR agency Bob Gold & Associates, shares his strategy for delivering the right message to clients and their customers at the right time. Without a strong relationship with your audience, you won’t be able to communicate effectively. Rapid Fire Round.

Storytelling 120

Storytelling Local Video Measurement 120

Cision

MAY 21, 2015

Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. The Growth Show is a business podcast for leaders consumed with driving growth — growing a company, growing a movement, growing an idea, growing a team.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

NOVEMBER 29, 2016

It used to be that the salespeople, knew far more about a vehicle than the consumer ever could. Today, those sources go far beyond pricing guides like Kelley Blue Book or reviews like Consumer Reports. The same is true in print. These outlets had a controlling influence on information, not unlike Dan Pink’s car salesperson.

Content Marketing 60

Content Marketing Publicity Marketing Television 60