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The importance of Instagram Reels for brands

NewsWhip

Instagram introduced Reels as an easy way to create and discover short-form videos, which are now discoverable in NewsWhip Spike. These short-form videos can help propel brands forward and garner huge engagement with their accounts. . View this post on Instagram A post shared by Marriott Hotels & Resorts (@marriotthotels).

Instagram 146
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What’s the New Demand? (Pandemic and Your Brand)

David PR Group

Same thing with hotels. What will consumers and business owners need? There are only so many carpool karaoke videos that I can watch in my downtime. Consider me a sounding board while my next video buffers. Eventually, restaurants will reopen. Services will be offered again (and hopefully I will be able to get a haircut.)

Brand 61
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Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

Dentsu recently came out with a survey regarding consumers’ summer travel plans. The largest jump they saw was regarding hotel stays. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives. They are up more than 300% over last year.

Travel 40
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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

Patagonia, a smaller, privately owned company, has earned a loyal customer base by making good products, but its communications has also played a big role in engaging consumers. When brands like these take a stand on social issues, they are humanized, making it easier for like-minded consumers to engage.

Brand 149
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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Gangnam Style and the Harlem Shake make up two-thirds of the triumvirate of ultimate online mainstream music-based video sensations (with Blurred Lines completing the podium). The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video.

Mobile 101
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Leeds PR Account Manager Job Vacancy

Prohibition

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. Advise company on handling sensitive public issues to preserve reputation. CIPR Yorkshire & Lincolnshire Pride Awards 2015.

Agency 54
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How to Prepare a PR Crisis Plan

Prohibition

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is Consumer Sentiment? What is a PR Crisis?

Crisis 62