ImPRessions - Crenshaw Communications
MAY 24, 2022
With its splashy headlines and viral tweets, consumer PR gets all the attention. And it’s often very cost-effective relative to consumer public relations. Think purpose-driven brand PR is for consumer sectors? But a well crafted PR program can have a powerful impact on B2B businesses, too. PR promotes brand values.
Sword and the Script
NOVEMBER 19, 2019
It can, according to Jeffrey Crow, who has twice served as the CMO for fairly large enterprises. JC: I started my career in consumer-packaged goods. The best stories will be found, will go viral, and will be so well absorbed that the delivery matters a little less. Can a good story create value for a brand?
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ImPRessions - Crenshaw Communications
DECEMBER 21, 2016
As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. B2B content must be shareable.
Waxing UnLyrical
JULY 18, 2019
In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.
Sword and the Script
JUNE 3, 2020
It’s too much, too fast and too convenient for enterprises motivated by profit. In the meantime, we can also analyze previous articles written by social and news influencers to find those who write often about product launches, golf, or millennial consumer tastes.” Out of respect, yesterday, I did not publish. My instinct?
Waxing UnLyrical
JULY 25, 2011
We agree mutually to allow someone to consume our feed of information, while consenting to consume theirs. A viral (forgive the cliche) spin out was evident with Google+. A staunch Seth Godin disciple, he is engaged with social enterprise development and its coitus with the web. Fair enough? (By It’s not shouting.
Beyond PR
NOVEMBER 30, 2016
Listening at an enterprise scale requires specialized tools that can collect, sort and tag mentions from millions of authors in real-time. Consider being in the automotive parts industry; your consumers may have an overlap in discussions about monster trucks, baseball and home improvement.
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