Consumer Enterprise Public Affairs Viral 
Beyond PR
NOVEMBER 30, 2016
Listening at an enterprise scale requires specialized tools that can collect, sort and tag mentions from millions of authors in real-time. Consider being in the automotive parts industry; your consumers may have an overlap in discussions about monster trucks, baseball and home improvement.
MaccaPR
MAY 28, 2015
AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. Ethically ambiguous? Source: Hyundai ).
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