The Proactive Report
NOVEMBER 21, 2023
From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. Newspapers Newspapers are a still a critical part of the American news landscape, but they have been hit hard as more and more Americans consume news digitally. Today, half of U.S.
Doctor Spin
FEBRUARY 22, 2024
Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.
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Buzzstream
MAY 2, 2024
In the digital PR world , journalists and reporters promote our content. Find Relevant Journalists on Social Media According to Muck Rack’s State of Journalism report , X/Twitter is still the number-one place journalists go for news. Finding websites and publications and then identifying journalists can be time-consuming.
The Proactive Report
JUNE 17, 2020
The latest Reuters Digital News Report has some interesting findings that every PR practitioner should heed. The global study polled 80,000 online news consumers in 40 markets, including Kenya and the Philippines for the first time.
Landis PR
JULY 10, 2023
Check out the Doubt It and Keep Truth Well campaigns by the Canadian Journalism Foundation. Second, challenge yourself to consume news from a variety of sources, not just the news outlets that seem to match your opinions. Fake news comes in many forms; from honest mistakes at one end to outright deception on the other.
Doctor Spin
FEBRUARY 14, 2024
Marketing: Marketing utilises advertising (both traditional and digital), sales promotions, direct marketing, social media, and product placement to reach its target audience. The focus is on creating compelling messages that encourage consumers to purchase. Shareholders, investors, financial institutions, etc.
The Proactive Report
MAY 2, 2015
Podcasts: Digital and mobile developments have also broadened the world of audio. Podcast listening is on the rise , which could breathe new life into audio journalism. The general podcast audience is made up of well-educated social sharers who find ways to consume commercial-free media.
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