Consumer, Crisis Communications, Media Relations and Writing

Consumer

Crisis Communications

Media Relations

Writing

The 20 Responsibilities of PR and What They Entail

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. Media Training. Crisis Communications.

Media Training

Media Training Crisis Communications Conference Training

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. How often does the Financial Times write stories about itself?

Crisis Communications

Crisis Communications Transportation Conference Social Media

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Trending Sources

NYU Twitter Chat Reveals the Bright Minds of our Future

Melissa Agnes

MARCH 10, 2014

I recently had the opportunity to join an NYU graduate class in a Twitter chat on crisis communications. There is a ton of valuable advice in the following tweets – and it’s certainly reassuring to know that these students represent the future of PR and communications. People in the crisis plan!

Twitter

Twitter Crisis Communications Crisis System

EKA: How Media Monitoring Aligns with Strategic Communications

Critical Mention

NOVEMBER 7, 2019

. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.” Having access to real-time media monitoring allows EKA to provide clients with instant news. ” What are Your Favorite PR Trends?

Communications

Communications Crisis Communications Media Crisis

Behind the Headlines with Yvonne Lorie

Cision

JUNE 15, 2017

In general, PR is having a more profound impact on overall marketing initiatives and has come of age, much like Hispanic consumers. Brands are consistently identifying the need to incorporate Hispanic public relations to cost-efficiently improve their communications reach and impact their sales. Short Response: 1.

Automotive

Automotive Resources Strategy Consumer

Will Generative AI Replace Marketers and Content Creators?

Landis PR

DECEMBER 4, 2023

While we have only just scratched the surface when it comes to the potential of generative AI , this certainly does not mean that the human element of writing is dead. Instead of viewing AI as a replacement for content writers, we need to recognize its potential to act as a powerful writing aid that can help boost our efficiency.

Marketing

Marketing Content Marketing Storytelling B2B

Bridging Psychology and Machine Learning for Campaign Success

Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. Just as a turn of phrase can shift consumer trust in a brand’s favor, a misjudged tone in the brand voice can also derail your efforts. To connect with Katie, you can follow her on Twitter.

Technology

Technology Training Data Consumer

Is AI a threat or benefit to marketers and communicators? 2 PR pros weigh in

Landis PR

JULY 31, 2023

Like other automation technologies we’ve seen crop up over the years, AI could handle monotonous and often time-consuming tasks, freeing up marcomms professionals to focus on big-picture strategy and relationship building. Solid storytelling, writing and editing skills are still very much in demand.

Communications

Communications Marketing Pitching Technology

Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

DECEMBER 26, 2023

” ~ Morgan McLintic , CEO, Firebrand Communications 6. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The consumer is going to be more educated when it comes to editorial media, including bias and the use of AI.

Writing

Writing Communications Marketing B2B

Back to School! 3 Solo PR Pros on Becoming an Adjunct Instructor

Solo PR Pro

AUGUST 2, 2022

Courses may be as broad as Principles of PR or PR Campaigns, or as focused as Working with Influencers, Crisis Communications or Nonprofit PR.” My first adjunct position was at Texas Christian University, teaching PR Writing. DePaul University College of Communications, 2011 – 2022.

Education

Education Course Nonprofit Resources

33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO

Sword and the Script

DECEMBER 26, 2017

Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. PR and Media Relations Statistics. State of Blogging ).

Content Marketing

Content Marketing SEO Social Media Marketing

The Present & Future Tech Trends PRs Should Prepare For

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. Right now, the biggest focus is on writing and presenting content for mobile consumption. Prepared for a brand crisis? Click here for your free crisis communication tip sheet!

Trends

Trends Mobile Web System

Bylines: Using a Byline as part of a PR Campaign

5W PR

APRIL 13, 2020

There’s no need to be employed by a publication to be able to write a byline article or even a contributed piece for that publication. If the information isn’t relevant, it’s only going to be ignored or overlooked, which is not the point of a public relations strategy. Publishing the Byline.

Trade Shows

Trade Shows Policies Writing Strategy

How to Prepare a PR Crisis Plan

Prohibition

JANUARY 14, 2022

For this reason, it’s important to have a diverse group of staff members involved in the development of your PR Crisis Plan. What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand.

Crisis

Crisis How To Crisis Management Crisis Communications

News You Shouldn't Promote

Bad Pitch Blog

MARCH 18, 2014

And don''t even get me started on the other reasons, like search engine tactics, direct to consumer content or a blind self-focus incapable of taking third party counsel. It''s fine to write about it and to publish it in your newsroom. how to media relations news release press release tips'

Web

Web Mobile Pitching Crisis Communications

I Hope All Is Well

Flatiron Communications

APRIL 8, 2020

The piece, “ The Art of the Pitch in the Midst of a Pandemic ,” actually sympathized with a PR community wherein many clients still expect their agencies to garner “earned media” attention for their products and services, even during these dystopian times. He writes: At first glance, Ms. What planet was this person living on?

Pitching

Pitching Fashion Travel Crisis

Future of PR: 2020 edition

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. The web has overhauled organisational communication and marketing.

Government

Government Education Print Ethics

Public Relations Today