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Skidz brainstorm as agency readies pitch

Stephen Waddington

This blog got exclusive access to a brainstorm in one of London’s leading creative shops. Pant savvy consumers want meaningful experiences first and great products second. Context and assumptions Our content strategy needs to engage consumers with a fresh-pant-out-of-the-box feeling. Newspapers and television are for old people.

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How an Influencer Marketing Agency Can Help with Video Strategy

Konnect Agency

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. TikTok is well-known for it’s short-form, highly authentic, and oftentimes humorous content.

Video 98
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They’re a 10, but They Don’t Join Social Media Trends*

Buchanan PR

Here are some things to consider: Brand Alignment and Relevance It’s a common misconception that social trends are exclusively for consumer brands and companies. Trends can be more engaging than traditional social content for their surprise element and creativity; they make a statement. Jonathan W.

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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. While online platforms wield influence, traditional media such as newspapers and television maintain substantial power. Companies use LINE for mainly B2C communications.

Marketing 106
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Top 10 must-have PR and communications tools: 2023 Guide

NewsWhip

GlobeNewsWire GlobeNewsWire helps to distribute press releases and multimedia content to media, investors, and consumers worldwide. Paid #Paid is a creative marketing platform that streamlines collaboration between brands and content creators. Hootsuite Hootsuite changed the way marketers manage multiple social media accounts.

Tools 78
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Ofcom report: lockdown Internet usage up but only by 30 minutes

Stephen Waddington

Creative and social activities have been particularly challenging. Ofcom released a new report on consumer internet usage last week. Nation of content creators Sites and apps such as YouTube, Snapchat, Instagram and TikTok, which allow people to create, upload and share videos online, are enjoying growing popularity.

Report 130
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How COVID-19 will impact PR practice and skills

Stephen Waddington

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151