Consumer Corporate Enterprise Storytelling 
ImPRessions - Crenshaw Communications
MAY 24, 2022
With its splashy headlines and viral tweets, consumer PR gets all the attention. And it’s often very cost-effective relative to consumer public relations. Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. Think purpose-driven brand PR is for consumer sectors?
Onclusive
DECEMBER 6, 2019
This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. The annual conference for the Arthur Page Society brings together a professional association for senior public relations and corporate communications executives. Dates: March 19, 2020.
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PRSay
NOVEMBER 5, 2018
This post is brought to you by West Corporation , a proud sponsor of PRSA. Public companies can use video for corporate storytelling and investor education by adding video to their earnings calls and shareholder meetings. Are you relying on text-only assets to drive your messaging?
Cision
OCTOBER 16, 2017
It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Where do you think we’re at as an industry in terms of PR at the moment? So, that’s an area of strategic value that I think communicators can think about. Steve Barrett: And get paid a proper wage as well.
Sword and the Script
JANUARY 14, 2020
She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value. We believe consumers should control who has access to their data, and we’re actively fighting for that right.
Waxing UnLyrical
JULY 13, 2016
Fact: Every for-profit enterprise wants—and all they want—is profitable revenue growth. Studies often tell us the more engagement consumers have with a company, the more they will buy. Scott Kaminski is a client-side corporate storyteller who currently manages marketing communications and public relations for Häfele America Co.,
MaccaPR
MAY 28, 2015
Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. So what precisely is the understanding between advertisers and their consumers as to honesty? Source: Forbes ). Ethically ambiguous? Source: Hyundai ).
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