PRSay

NOVEMBER 5, 2018

This post is brought to you by West Corporation , a proud sponsor of PRSA. Public companies can use video for corporate storytelling and investor education by adding video to their earnings calls and shareholder meetings. Are you relying on text-only assets to drive your messaging?

Video 87

Video Communications Strategy Product Launch 87

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Where do you think we’re at as an industry in terms of PR at the moment? Steve Barrett: And get paid a proper wage as well. Chris Lynch: Yeah, right.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

JANUARY 14, 2020

She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value. If you enjoyed this post, you might also like: Storytelling is the Essence of Brand Development; Off Script No.

Marketing 79

Marketing Data Wireless Industry 79

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. Q: What advice would you give to an enterprise just starting the journey to digital transformation?

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

PR 20/20

SEPTEMBER 14, 2018

Edison was as much a storyteller, marketer and mission captain as he was an inventor.". Some of our best clients are inbound marketing champions within an enterprise. If you’ve got vision that you’re putting into action, you’ve got to tell your story well—and often. Once you’re sick of telling it, people are starting to understand.

Enterprise 46

Enterprise Agency Creativity Print 46

Waxing UnLyrical

JULY 13, 2016

Fact: Every for-profit enterprise wants—and all they want—is profitable revenue growth. Scott Kaminski is a client-side corporate storyteller who currently manages marketing communications and public relations for Häfele America Co., And how do I know that? Ummm … Why? THAT you can measure against.

Measurement 40

Measurement Advertising Advertising Enterprise 40

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Brad Marley , Yelram Media Chief Storyteller, Yelram Media.

Marketing 187

Marketing Content Marketing Data Social Media 187

MaccaPR

MAY 28, 2015

You wonder if her Dad saw it, and that’s what keeps you watching - it’s just great storytelling.”. No matter whether parts of the four-minute Hyundai spot might have been staged, it’s a stone cold masterpiece of video storytelling – the crisp editing and use of Johann Strauss’ “Voices of Spring” waltz, in particular, is exquisite.

Film 48

Film Marketing YouTube Advertising 48

Communications Conversations

APRIL 4, 2016

The online corporate newsroom has undergone big shifts in the way it looks and operates in the last 15 years–for sure. Remember when online corporate newsrooms used to consist of a list of news releases and nothing more? Heck, many corporate online newsrooms still DO look like that. And therein lies the problem.

Corporate 60

Corporate Strategy Pinterest Web 60

PRSay

AUGUST 14, 2019

As corporate vice president of communications at Microsoft , Frank X. How did your time in the Marine Corps prepare you for agency and corporate life? What advice do you have for enterprising PR pros looking to get ahead in a time of disruption? He also has to make sure the company’s staff of 130,000 is ready for change, too.

Internal 66

Internal International Conference Public Affairs 66

Marketwired

FEBRUARY 16, 2016

Michelle Messenger Garrett is a public relations consultant , speaker and award-winning writer with more than 20 years of agency, corporate, startup and Silicon Valley experience. Creative PR is moving your storytelling to new levels by creating and sharing more interactive and visual content. She holds a B.A. rebekahiliff.

Creativity 100

Creativity Pitching Writing Conference 100

Communications Conversations

AUGUST 31, 2018

Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. Brands essentially have an opportunity to become their own newsrooms and identify the stories that reporters no longer have the time to enterprise and produce. A lot of things. It’s more strategic than I’ve done in the past.

Media 112

Media Journalism Report Video 112

The Hoffman Agency

MARCH 10, 2017

And they aren’t necessarily wrong — it is more difficult to grow and reach your audiences in a “boring” industry like IT enterprise infrastructure or sustainable building construction. If you package it with the right storytelling foil, the community might be more receptive to it. Don’t weave in your brand name every chance you get.

B2B 49

B2B Social Media Strategy Media 49

Beyond PR

MARCH 30, 2018

Most experts suggest AI will augment that strategic thinking by synthesizing details the way marketing automation has done for other parts of the enterprise. The second probably still feels unnerving, as this is where human insight and emotion is still very important for storytelling and campaign creation.

Publicity 85

Publicity Training Technology Data 85

Contently - Strategy

OCTOBER 15, 2020

“When you let your customers interact with your content, they make choices that are relevant to them, and you learn more about them each time they click,” said Jennifer Burak, who was VP of marketing for Rapt Media, an enterprise video platform, before becoming director of marketing at Techstars.

B2B 130

B2B Trends Video Course 130

Where the Fishermen Ain't

AUGUST 30, 2016

It then becomes necessary to connect the dots between cryptofinance and storytelling, the latter of which is a lot closer to communications professional’s skillset. I don’t pretend to have the precise technical answer, but it seems that the critical components for secure digital storytelling are already in place.

Storytelling 20

Storytelling Technology Financial Groups 20

Where the Fishermen Ain't

JULY 14, 2016

It then becomes necessary to connect the dots between cryptofinance and storytelling, the latter of which is a lot closer to communications professional’s skillset. I don’t pretend to have the precise technical answer, but it seems that the critical components for secure digital storytelling are already in place.

Storytelling 20

Storytelling Technology Financial Groups 20

Contently - Strategy

OCTOBER 15, 2021

“When you let your customers interact with your content, they make choices that are relevant to them, and you learn more about them each time they click,” said Jennifer Burak, who was VP of marketing for Rapt Media, an enterprise video platform, before becoming director of marketing at Techstars.

B2B 57

B2B Content Marketing Trends Marketing 57

Flatiron Communications

MAY 2, 2017

Enterprising PR professionals — a phrase I hope is not an oxymoron — might take a page from Product Hunt by considering all the new apps and desktop tools available to them today. ” One last piece of advice: do not solely rely on these tools to do your work, especially in the earned media space.

Tools 45

Tools Twitter Report Pitching 45

PR Job Coach

NOVEMBER 12, 2015

Where are the smart and savvy communications pros who should be the check and balance and the corporate conscience of the enterprise. Just take a gander above to see it and Google it to see how many articles have been penned. It just makes me wonder where are the adults in the room?

Case Study 100

Case Study Enterprise Corporate Study 100

Masters in Communications

FEBRUARY 12, 2022

If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. Soon, many private networks merged, commercial servers linked in, and enterprise-level technology hooked upsetting the path for the internet as we know it today. style vs substance.

Ethics 52

Ethics Communications Print Television 52