Prohibition
AUGUST 4, 2021
Your reputation is the most critical aspect of your business. That means online business reputation management isn’t an optional extra anymore—it’s essential. A single mistake online could ruin your brand’s reputation and cost you a lot of business; why take the chance? What is online reputation management?
Buzzstream
MARCH 13, 2024
Digital PR covers many content types and strategies, but its goals align with SEO goals, so they play hand-in-hand. But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. Do they hold SEO value or rankings?
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Buzzstream
MARCH 21, 2024
It helps to consider the general goals of digital PR : some campaigns want general brand awareness, some need conversions, and others want to support rankings and SEO. For example, let’s consider an industry like construction. Yes, if the goals are SEO and conversions. Your stakeholders may want to build brand awareness.
ImPRessions - Crenshaw Communications
FEBRUARY 22, 2023
While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The core skills we need as PR professionals have also changed. Other skills and attributes are more timeless.
Buzzstream
MARCH 7, 2024
You may have heard about the now infamous SEO heist.) For instance, I helped publish a Women in Construction post years ago and did an initial outreach push to get it showing up in the SERPs, and now, every year, it acquires more links each March during Women in Construction Week. But wait a minute, is all of this new?
ImPRessions - Crenshaw Communications
NOVEMBER 1, 2018
It’s fine to calculate hours spent and deliverables completed, but if the most meaningful metrics involve increased brand preference or enhanced reputation, those should be quantified. A qualified agency team will offer unvarnished feedback in important matters of strategy or reputation-building. Demand candor.
Buzzstream
FEBRUARY 15, 2024
Most SEOs want to scale their processes, but it’s virtually impossible to scale link building while ensuring quality. In this post, we are talking about link quality from an SEO perspective. Note: If you create off-topic content and get links from the same off-topic sites, this doesn’t help your case for SEO.
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