ImPRessions - Crenshaw Communications
SEPTEMBER 6, 2022
PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper. What stands out is how poorly the “preventive-focused” companies fared in comparison to others. And I’d argue that no marketing function confers the credibility and SEO impact of earned media.
Onclusive
DECEMBER 7, 2023
PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. Share of Voice (SOV) This compares the brand’s presence in the media or a specific industry in comparison to its competitors.
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Onclusive
DECEMBER 7, 2023
PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. Share of Voice (SOV) This compares the brand’s presence in the media or a specific industry in comparison to its competitors.
ImPRessions - Crenshaw Communications
DECEMBER 15, 2017
Reputation management – more 24/7 than ever. We know they are rare in comparison and that is what makes them so important to acknowledge. These include old standbys like Hubspot Academy, dedicated to helping PR pros make better use of content marketing, social media marketing and SEO. 2017 PR Takeaways.
ImPRessions - Crenshaw Communications
MARCH 9, 2016
We use social media listening tools, review market research, and create SEO-enhanced content. None of these criteria stand alone, and some are even arguable, but in aggregate they are powerful, and the most important factor is an apples-to-apples comparison over time. Beyond Counting Clips and AVEs.
Prohibition
JANUARY 31, 2023
This can include looking at how a competitor is perceived online, in terms of how customers talk about them to identify their brand reputation. This allows you to benchmark where you are as a brand in comparison.
The Resolution Blog
JANUARY 8, 2018
Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. It’s no secret that I used to work in SEO and PR so may have heard me speak about Search insights before.
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