Cision

SEPTEMBER 25, 2017

These journalists are disproportionately reliant on email for communication, and 25 percent of them express that concern over copyright law keeps them from being more prolific on social media. These journalists spend little time on social media relative to their peers. These users tend not to be involved in digital media.

Journalism 258

Journalism Social Media Study Comparison 258

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

A good plan starts with a full accounting of the past year’s PR initiatives and their success when measured by established KPIs. These “key performance indicators” can include the following: Media mentions – The quantity of coverage generated on behalf of the brand. How To Plan PR in 2018. Audit the past year.

Exercises 136

Exercises Comparison Internal International 136

Presspage

MAY 19, 2017

This increase in PR power comes with corresponding changes in media relations and (therefore) PR responsibility. Media, stakeholders and target audiences increasingly look at PR departments for consistent, reliable and recognizable narratives. The same goes for measuring the results of your PR efforts.

Corporate 68

Corporate Brand Branding Guidelines 68

Beyond PR

SEPTEMBER 26, 2017

These journalists are disproportionately reliant on email for communication, and 25 percent of them express that concern over copyright law keeps them from being more prolific on social media. These journalists spend little time on social media relative to their peers. These users tend not to be involved in digital media.

Journalism 63

Journalism Social Media Study Comparison 63

Sword and the Script

SEPTEMBER 3, 2019

All the sessions were recorded, including the panel I participated on for media relations. of individuals exposed to earned media. This means they can measure earned the same way they do paid or owned, and make more fully informed investment mix decisions.”. By comparison, WeWork is valued at $44 billion.

Analytics 67

Analytics Report Technology Pitching 67

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

OCTOBER 8, 2019

There are a few benefits I’d add to that: a) Media relations. Content marketing is pivotal to media relations and done well, media relations will, in turn, help your content marketing; and. Here are three easy measures. This measure is useful for making the case to invest in content marketing.

Content Marketing 79

Content Marketing Marketing Comparison Measurement 79

Waxing UnLyrical

DECEMBER 28, 2011

By now, everyone is some kind of social media “expert.” My query made it clear that I wanted examples of success, and how it was being measured. OK, maybe that’s not the best comparison, but at least the president’s State of the Union speech is. So what’s new about you ? Be more vague than the Twilight Zone.

Pitching 89

Pitching Interviews Comparison Writing 89

Waxing UnLyrical

JANUARY 27, 2011

By now, everyone is some kind of social media “expert.” My query made it clear that I wanted examples of success, and how it was being measured. OK, maybe that’s not the best comparison, but at least the president’s State of the Union speech is. So what’s new about you ? Be more vague than the Twilight Zone.

Pitching 111

Pitching Facebook Interviews Twitter 111

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Read more: Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists [UML]. Read more: What do Public Relations Salary Ranges Look Like in 2019?

Marketing 78

Marketing Publicity Survey Study 78

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. 8 Performance public relations. Measurement should no longer be an issue within public relations.

Publicity 164

Publicity Ethics Data Community 164