Agency Comparison Measurement Media Relations 
Onclusive
DECEMBER 1, 2021
If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Getting to ROI through business impact measurement. quarterly website visitors driven by their media coverage. Why technology ROI matters.
ImPRessions - Crenshaw Communications
SEPTEMBER 6, 2022
As any ad or PR agency knows, our budgets are vulnerable when the economy turns soft. What stands out is how poorly the “preventive-focused” companies fared in comparison to others. And public relations in particular simply doesn’t lend itself to sudden starts and stops. The most successful businesses?
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Prohibition
APRIL 18, 2023
Measuring the success of your PR activity can be difficult, as results are often more tricky to quantify than traditional advertising and marketing campaigns. So how do you measure the success of your PR efforts? It’s important to make a note of the average number of mentions prior to the campaign, so you can draw direct comparisons.
Sword and the Script
AUGUST 29, 2020
Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. Newer services should not replace media relations but augment it.
Sword and the Script
MARCH 26, 2019
For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? I once worked with an agency team that had placed a client in the Wall Street Journal. Is PR satisfied with their ability to measure effects? On donations? And on and on.
ImPRessions - Crenshaw Communications
DECEMBER 18, 2017
A good plan starts with a full accounting of the past year’s PR initiatives and their success when measured by established KPIs. These “key performance indicators” can include the following: Media mentions – The quantity of coverage generated on behalf of the brand. How To Plan PR in 2018. Audit the past year.
Sword and the Script
SEPTEMBER 3, 2019
All the sessions were recorded, including the panel I participated on for media relations. Cision announced an arrangement with Edelman, which gives the large independent firm exclusive access to Cision data for understanding the effects of media coverage – earned media attribution. of individuals exposed to earned media.
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