Comparison How To Interviews Writing 
The Proactive Report
OCTOBER 30, 2023
The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Always edit and put your own voice on a piece that’s created by AI. Never use it straight from AI.
Contently - Strategy
OCTOBER 9, 2019
By comparison, 50 percent of B2B marketers use social listening, which makes me want to abandon my job, hotwire a SpaceX shuttle, and give that whole astronaut dream another shot. How to develop customer empathy, in 10 steps. Use that to guide your interview questions. Group interviews lead to groupthink.
Sword and the Script
NOVEMBER 12, 2016
Another 54% said they relied on current customer interviews, while approximately 52% used marketing team recommendations.” Additional recommended reading: Anecdote: How to Define a Market Opportunity. A buyer persona needs to be based on what you learn in interviews with buyers. Bold emphasis added ].
Buzzstream
FEBRUARY 27, 2024
You’ve just completed a great new study, and you’re keen to get journalists to cover your findings, but how do you do that? Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. What is a Media Pitch?
Bianchi Biz Blog
AUGUST 8, 2022
I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. Ideally, I help these readers decide what technology initiatives to pursue at their companies and how to best set themselves up for success while doing so. What story or stories are you most proud of?
Maxim Behar
NOVEMBER 22, 2023
However, I feel like it’s already becoming a predominant part of our work, especially when it comes to writing texts or doing graphic design. I am still on the executive board of the global PR organization ICCO and together with my colleagues we’re trying to establish principles on how to govern the ethical use of AI in terms of copyright.
ImPRessions - Crenshaw Communications
DECEMBER 18, 2017
How To Plan PR in 2018. Share of voice – This can be a valuable metric in comparison to a key competitor. Another way to plan for the coming year is to prioritize certain PR-driven initiatives or tactics and write the budget around those key elements. Audit the past year. Content quality, including a sentiment analysis.
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