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After lockdown: the creative agency market

Stephen Waddington

By comparison, during the 2008 recession GDP shrunk by no more than 2.1% Technology, heathcare and areas of corporate development have continued to perform strongly. Behaviour change, internal communications, online events, training design and voice technologies are in huge demand. in any quarter. There is no magic.

Agency 122
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Martech is NOT Marketing; Long Live Marketing

Sword and the Script

Marketing technology (martech) is not marketing. Or consider these comparisons: Graphic design software is not creativity. Because if martech is marketing, then businesses merely need to buy some technology. Technology is the practical application of science. Not any more than, a CRM database is customer service.

Marketing 104
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Treat Your Communications Counselors Like Your Lawyers

Solo PR Pro

The comparisons between lawyers and communications professionals are endless. The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. They have knowledge, experience and skill in something specific that can help support your business. In the case of a lawyer, you pay for their time.

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Maxim Behar on the ethical use of artificial intelligence in "One more thing with Flora" on BNT TV

Maxim Behar

This is regulated by international conventions and laws. Making that comparison is a bit of figurative thinking. Host: Will this take the creativity and fun out of art? I think it will support creativity. I think that all of this will support business development and creativity. Where does copyright come to play?

Ethics 64
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Journey to the Center of the PR Industry

The Hoffman Agency

By Kendra Young, Intern. It was the perfect combination of everything I had been hunting for in my previous endeavors: strategy, creativity and people. It was her world and she excelled in it, whatever I did would lack in comparison. Upon entering my college career, I thought I knew what I wanted to do with my life.

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What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? PR Tech Sum: Business Wire, Meltwater, Onclusive, Cision, TrendKite

Sword and the Script

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 new research from staffing firm The Creative Group shows.

Trends 60
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The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google.

Tools 60