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Four social media channels most communicators overlook

Communications Conversations

These are the “Big Four” of the social media marketing world. And, they encompass about 90% of all social media marketing for most companies. In fact, according to a recent UMass-Dartmouth study , 91% of Fortune 500 level companies use Twitter, 89% use Facebook, 63% use Instagram and 98% use LinkedIn.

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How Reach uses NewsWhip to stay on top of the news cycle

NewsWhip

The UK-based company operates 130 national and regional print and online media brands in the U.K., Yara Silva, group head of social media for Reach, supports these publications with social media posts, but also tracks the success of Reach’s stories. If there’s one thing Reach Plc has, it’s, well, reach.

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How to Leverage Emotions to Boost Digital PR

Cision

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community.

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4 Awards to Enter Now for PR, Social and Content Professionals [sponsored]

Sword and the Script

The Drum is one of the few publishers that cover the spread of marketing, advertising and media. The Drum Awards is a globally recognized awards program that celebrates best practices, the best companies and the best people across every aspect of modern marketing. The Drum Awards for Social Media. The Drum Awards for B2B.

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Professional Development: An Investment in Yourself

Solo PR Pro

This also means that they only pay or reimburse you for the skills that they deem will benefit the company. PRSA Icon , Social Media Marketing World , Hubspot’s Inbound , are all worthy of consideration. Look at your local Chambers of Commerce. You can also search sites such as LinkedIn, Quora, or Reddit.

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How to Research Industry Trends Hassle-Free

Shift Communications

Trends on Social Media. When it comes to earned and owned media getting a pulse on what’s trending worldwide provides a competitive advantage. Well, first it’s a free media monitoring tool and while other tools may give more analytical data about coverage, they also can eat into a budget. Trends on Social Media.

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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

Small businesses on the other hand, are like the local government, they’re closer to consumers. However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening. So keep reading, but first: What is Social Listening? Napster, and.