article thumbnail

6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

A successful narrative doesn’t have to be about a Bezos or a Branson, but it does usually need to involve people – customer testimonials, community impact, employee motivation. That is another benefit that PR delivers very well. Educating prospective customers. Promoting leadership.

Brand 185
article thumbnail

Spotlight on a Solo PR Pro: Meet Ebony Vaz

Solo PR Pro

Ebony believes what makes her excel in crisis communications is her innate ability to pivot and move a situation through crisis mode. Above Promotions has also created website and social media content for big-ticket clients such as AOL, AT&T, Coldstone Creamery and Verizon Wireless.

Meeting 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

TCIP #032 – The National Weather Service’s Crisis Communication Strategy with Daniel Noah

Melissa Agnes

Within this episode of The Crisis Intelligence Podcast, Dan and I dive into the specific strategies that the NWS uses to communicate with their community in times of emergency. The NWS’s Wireless Emergency Alerts – How they use mobile and geo-targeting to distribute highly critical information to the masses, in real-time.

article thumbnail

Silver Anvil Preview: 5 Questions With NY1’s Pat Kiernan

PRSay

That short-form version of the news hits my viewers’ wireless device at the same time it hits mine. One night a week, I would have to cover a small city council meeting in one of the suburban communities near Edmonton in Alberta, Canada, where I was working at the time. And then on the consumer side, what does that mean?

article thumbnail

A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association

Sword and the Script

PR Newswire and Bulletin Intelligence were brands with their own communications and awareness with certain audiences that we had to work to align with Cision and bring those audiences together and communicate the value of those brands together. This data is now wirelessly transmitted back to the car manufacturer.

article thumbnail

My Business Is 20 Years Old! 20 Lessons for Longevity

Solo PR Pro

In 1995, the first entirely computer-animated film, Toy Story , made a splash; OJ Simpson was on trial for murder; Jagged Little Pill by Alanis Morissette won Album of the Year at the Grammys; and Crane Communications was born. And don’t forget that online communities are often the best support you can find. and cherish your champions.

article thumbnail

2016 – A Year in Traditional Media

Shift Communications

A long time McDonald’s employee who has Down Syndrome was celebrating her retirement, and we wanted to share the good news with her local community – both to show everything people with disabilities can take on, and that McDonald’s supports them. After an aggressive media relations push, we began to pick up traction in the local market.

Print 60