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How To Score A Great Local News Story: 5 PR Tips

ImPRessions - Crenshaw Communications

Although the number of local news outlets — particularly newspapers — has declined over the past several years, local media still offers clout. A study found that 76% of Americans trust local television news, – a confidence level that’s over 20% higher than trust in national news. for example, or simply not respond.

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Digital PR ? Link-Building

Doctor Spin

Social media, blogs, podcasts, and other online channels presented new opportunities for communication. But as the digital landscape evolved, so did PR. Digital PR emerged as an extension of traditional PR, incorporating new platforms and tactics.

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5 Tips to Pitching Success – When PR Stands for “Personal” Relations

Deirdre Breakenridge

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. In the late 1980s, the media was cut and dry.

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Campus Media 101: What You Need to Know to Reach Student Journalists and Their Audiences

Beyond PR

The college newspaper. The university radio or TV station. Community college newsletters or magazines. Campus Newspapers: The Digital Revolution Is (Also) Here. Let’s consider the campus newspaper in more depth. Research from re:fuel has shown how effective it is to reach students at their campus newspapers.

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Is it a Sin to Advertise Religion?

Mindful Marketing

The need for such an initiative stems in part from the sobering statistic that the American Jewish community represents just 2.4% A church runs radio spots to promote its Christmas-themed musical. of the U.S. population, but Jews are victims in 55% of the country’s religious hate crimes.

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How to Use Dynamic Listening to Reach New Customers

Cision

Whether your business needs revolve around online, print, television and radio broadcast, or social channels including Twitter, Facebook, Instagram and YouTube, Cision® Communications Cloud will ensure the impactful conversations that affect your brand and industry will never fall through the cracks. How to do that?

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A Dummies Guide to Digital PR

5W PR

In times past, the goal of a publicist was to get their clients featured in media like newspapers, magazines, radio, and television. PR in its traditional form refers to networking with journalists in a bid to get featured in print publications. What Does Digital PR Involve?