Remove Community Remove Internal Remove Marketing Remove Trade Shows
article thumbnail

The Secret Weapon of B2B Marketing: How Influencers Drive Growth

Burrelles Fresh Ideas

When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Business-to-consumer (B2C) influencer marketing tends to receive greater focus due to its potential for generating immediate sales. Authenticity is the currency that builds and sustains trust.

B2B 94
article thumbnail

Decoding Facebook’s Changes: 5 Ways PR Professionals Can Generate Reach and Impact in 2018

Business Wire

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Look at the Instant Pot Community. This is an advice community. Implementation Tip!

Facebook 177
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

Now, she’s crushing it at Best Buy in social media marketing. Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). And, she was doing it all at her very first trade show experience.

article thumbnail

Popcorn and a Movie: A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical

Sword and the Script

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.

B2B 66
article thumbnail

Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Jack of all trades. More internal comms. More internal comms.

article thumbnail

#PRStudChat 11/15 Discussion: From Student to PR Pro & Transitioning Into the Workplace

Deirdre Breakenridge

Are you a professional who is willing to give back to the academic community? ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students can prepare themselves to enter the workplace — not as fresh graduates, but as emerging professionals. On Tuesday, November 15, 2016, at 8:30 p.m.

article thumbnail

Your Questions About HubSpot Sales Hub, Answered

PR 20/20

If you’re unfamiliar with HUGs, we’re communities of local HubSpot users and industry experts who regularly meet for learning and discussion opportunities. How should sales and marketing teams use HubSpot for account-based marketing (ABM)? Define your internal sales processes first, then mold HubSpot to optimize them.

Mobile 75