Waxing UnLyrical

JULY 18, 2019

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. Influencers are a critical component of an effective communications campaign. Your community, your influencers and your customers define your brand.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Cision

MARCH 29, 2016

For example, a PR program for a multinational corporation (MNC) setting up a new retail chain in China is very different from working with a government department to promote a new destination within a city. Be locally relevant, build trust, be mindful of your tone of voice and don’t underestimate the power of relationships.

Local 120

Local Retail Newspapers Sports 120

Stephen Waddington

MAY 16, 2019

There are 300 people working for the airport and more than 3,000 people on the site working for airlines and retailers,” she said. Christian headed to London to work at an agency called Freuds before heading back north to work for a local agency. He set up his own business before heading up W North.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

PR 20/20

SEPTEMBER 17, 2019

Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. As you’ll see from the 2019 agenda , this one goes deep on SEO, diving into topics like link building and local ranking opportunities.

Conference 97

Conference Marketing Case Study Content Marketing 97

prTini

JUNE 24, 2016

I hope it will prove useful to others in the PR community. At Geben, we handle social for a wide variety of local and national brands—everything from local microbreweries to Fortune 100 retailers. Afterward, when we debriefed internally, we found ourselves asking, “What is the process for this?”.

Crisis 37

Crisis Mobile Social Media Comparison 37

The Stalwart Blog

APRIL 26, 2020

This show is basically focused on providing a voice to the small business community. If you’ve been watching any of the local media, you know that PR crises can take place. Some of your local TV stations kind of do the same thing, usually at the end of the segment. It could be hot war environments. It could be accidents.

Crisis 78

Crisis Local Facebook Social Media 78

Buzzstream

JUNE 20, 2018

Retailers could easily create content around particular branches and stores, earning local links and media mentions. Retailers can easily create articles on how to care for their product. We send out social media blasts, tag everyone, and create a community around one promotion. What story do they have to tell?

Case Study 70

Case Study Retail Examples Community 70

PRSay

JULY 26, 2022

She is developing and shaping the agenda for the PR community in India and helping the association support and raise industry standards. The value of PR and communications in India has a new dimension, especially post COVID-19. How much flexibility do local teams have?

Local 133

Local Crisis Management Internal International 133

Sword and the Script

APRIL 7, 2015

There are number of ways police departments could transform such an event into a community building program, by for example, giving officers a “good will” quota every month – and tracking results. It would both serve as good will, creative PR and provide data for community-oriented policing programs.

Creativity 60

Creativity Publicity YouTube Insurance 60

PR Conversations

SEPTEMBER 10, 2015

I was a fresh out of university, in my first PR job in local government, at the former South Yorkshire County Council, in the North of England. The cowards who protect the cause of the international banking industry, and I suspect, sleep without conscience, along with the apologists for the asbestos industry which killed my Dad.

Film 40

Film Creativity Newspapers Internal 40

PR Fuel

OCTOBER 16, 2018

Retail outfits should always include directions, for both drivers and customers using mass transit, to locations. But if someone is seeking information about community issues they should contact John Doe (no relation to Jane, just a happy coincidence). Are you a member of your local Chamber of Commerce? Hire Interns.

Web 40

Web Pitching Local Report 40

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs. The Englishman was the first person to take the invention to England.

Ethics 52

Ethics Communications Print Television 52