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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. Meltwater gamifies customer community. Content picks PR ethics. Trust but verify.

Analysis 144
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People Are Not Props – Christie Goodman

Ethical Voices

Joining me on this week’s episode is Christie Goodman , the director of communication for the Intercultural Development Research Association. I’ve also volunteered a lot with Girl Scouts, and March of Dimes, and I’m writing a memoir. Everything we do is based on research and data and in concert with communities.

Ethics 79
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New book: AI tools for public relations

Wadds Inc.

The practical handbook has its roots in the #PRstack community that Frederik Vincx and I developed. The community published two guides to tools in public relations and has been inactive since 2015. Writing a book about a fast-moving area of technology has challenges.

Tools 52
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Ethical Issues in Merging the Science and Art of Public Relations: Aaron Kwittken

Ethical Voices

Ethical issues in merging the science and art of public relations. Thinking about all the crisis work and all the different hats you’ve worn, what is the most difficult ethical challenge you ever confronted? I learned the ethics challenge very early on in my career. How do we create belonging in a hybrid environment?

Ethics 52
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Integrating Clubhouse in and out of the classroom

Karen Freberg

The app is growing in popularity and momentum, which is good, but it is still in its infancy and there is still a lot to discover and discuss within the community. Also, privacy (ex. Offering extra credit to listen and write up takeaways from a Clubhouse Group session. So, how can we use Clubhouse strategically for our work?

Groups 96
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” ” ~ Prof.

Writing 192
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10 Best Speaker Quotes from MAICON

PR 20/20

“Grab a pen and paper and write down what you stand for. During a panel surrounding Ethics and Artificial Intelligence, RJ Taylor kept it simple. He reminded marketers to stick to their core values when navigating personalization, privacy, and consumer interests in a fast-changing world. RJ Taylor, CEO and Founder of Pattern89.