Contently - Strategy

NOVEMBER 29, 2023

Topic pillars, often referred to as content pillars or pillar content, are fundamental themes or topics you build your content strategy around. Audience Feedback: Use surveys, interviews, and feedback from your customer service and sales teams to gather insights into what your audience is interested in. What Are Topic Pillars?

How To 52

How To SEO Content Marketing Engineering 52

Waxing UnLyrical

JUNE 15, 2011

This refers to a business’ attempt to give their brands a human touch. Someone who is going to cover your business in a façade will not engage your community on the same level as a trust agent speaking his/her mind. As a cable company, Comcast is notorious for poor customer service. Take @Comcastcares for example.

Brand 78

Brand Branding Customer Service Twitter 78

Waxing UnLyrical

JANUARY 24, 2013

It refers to the ability to collect large sets of complex data that are normally difficult to filter. How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? It is surely becoming part of your daily PR research function. So, what is big data ? Take Waze for example.

Big Data 92

Big Data Data Publicity Analytics 92

Prohibition

NOVEMBER 9, 2021

Organic social media refers to freely shared material (posts, pictures, videos, memes, and Stories) that all users, including brands and businesses, publish on their social platforms and brand’s social pages. provide customer service to their clients. increases the chances of the user converting into a customer.

Advertising 62

Advertising Advertising Social Media Facebook 62

Beyond PR

SEPTEMBER 8, 2016

While this advice from Bryan Kramer may have been in reference to influencer marketing programs, it holds true for content creation as well. That ‘get’ could be a call to action to download a white paper, enter a contest, share customer feedback or purchase a widget. It must involve marketing, sales and customer service teams.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. I’m happy to help write a custom post, embed code, or any high-res graphics if you need them.

Google 71

Google Infographics Pitching Resources 71

PR Conversations

APRIL 8, 2015

Customer services. Community service. “The employee is the most important factor in that two-way communications”, and “It is only through good employer-employee communications that corporations can maintain proper contact with their customers”, Hahn asserts. Vendor relations.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

Customer services. Community service. “The employee is the most important factor in that two-way communications”, and “It is only through good employer-employee communications that corporations can maintain proper contact with their customers”, Hahn asserts. Vendor relations.

Retail 40

Retail Radio Advertising Advertising 40

Prohibition

DECEMBER 17, 2021

What is crisis communication? Crisis communication refers to the fast-paced process of using the right channels, the right words, and the right timing to handle a crisis, especially when there is a public relations, or a marketing issue. Crisis communication case studies. This is the response to the actual crisis stage.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

PR 20/20

MAY 23, 2017

Disclaimer: This list is not comprehensive; we reference tons of marketing resources on a daily basis! The Social Strata blog is brought to you by the creators of la , a platform that enables community engagement. The blog is authored by the VP of marketing technology at Shift Communications ( @SHIFTComm ), Christopher Penn.

Resources 53

Resources Marketing SEO Engineering 53

Waxing UnLyrical

AUGUST 5, 2015

PlayStation Social Media Strategist Genny Harrison says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In Refer from Snapchat? Do customer service on Snapchat? There may even be peer groups that are more prone to use Snapchat than others.

Measurement 40

Measurement How To Marketing Engineering 40

Waxing UnLyrical

NOVEMBER 24, 2010

And they research and they monitor (sometimes for up to three months) just to find out: a) Who a brand’s target audiences are; and b) Who the key influencers within that community are. They listen a LOT. Then they plan. And talk they do. How and where can your consumer touch your brand? – and 14.9%

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

SEPTEMBER 6, 2012

Lesson: Social media allows you to connect and communicate with a large audience of people, but it also allows you to build a community and give your customers a more intimate experience. Well don’t be present in social media if you aren’t ready or prepared to respond to your customers. but in Washington D.C.,

Twitter 73

Twitter Social Media Interviews eBook 73

MaccaPR

FEBRUARY 10, 2015

Lesson #6 - Transform Your Customers into A Community. Devotees of the “Twilight Saga” films and books call themselves “twihards,” and I don’t want to repeat here what female fans of actor Benedict Cumberbatch refer to themselves as. Be like Taylor (or Alfred Hitchcock) and layer your launch for suspense. Source: E! ).

Social Media 48

Social Media Marketing Media YouTube 48

Prohibition

JANUARY 7, 2022

Email, social media, and other forms of communication can all be used to reach your target audience. Create a narrative that shows the organisation is operating in the best interest of the community. Look at their track record and references. For the sake of team cohesion, adhere to any crisis management strategies in place.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62