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Why PR And Marketing Matter Now

ImPRessions - Crenshaw Communications

In an uncertain situation, communication matters. Businesses must communicate proactively to employees, customers, and stakeholders about practical matters like business changes, measures to protect health, and the eventual return to business. A business pause means opportunity for smaller brands.

Marketing 225
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Survive So You Can Thrive

Konnect Agency

We need to be nimble, creative and motivated, and make improvements. Lead with your values and communicate with employees often; your employees are people and they’re on edge about what the future holds. OK, then ensure you are acting as a resource for your people, your customers and your community. Your People.

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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. I define myself as a PR generalist.

Industry 316
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Impact of Online News for Today’s Businesses

Critical Mention

The 2019 novel coronavirus has directly impacted public relations and communication strategies for agencies, schools, healthcare organizations, government entities and businesses of all sizes. This is the time to get creative and produce a wide range of online content. So we shared our gratitude via video. .

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The Role of Marketing in a Crisis? Be More Human.

PR 20/20

The impact of COVID-19 is still uneven in communities across the country and around the world. Brands are showing up in unprecedented ways to support their employees, customers and communities. If you can, find a way to give back — and rally your community to do the same. In the U.S., Source: Instagram.

Crisis 92
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PR Tips and Hacks for a Small Business

The Proactive Report

You can create your own groups on social media and build a community of engaged followers. Start with employees, financial institutions, local government, and so on. All aspects of the campaign used similar creative so that the message was consistent across all platforms. Get creative and get smart.

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NHS at 70: Ten difficult conversations for communicators

Stephen Waddington

An aging population with complex health needs, underfunding, political agendas, privatisation, parochial self-interest, healthcare that doesn’t meet quality standards and questions over the type and location of delivery, are just some of the huge questions that its leaders face.” Its credibility come from the human face of its employees.