Community Content Marketing Enterprise International 
Contently - Strategy
OCTOBER 18, 2022
Even conglomerates with million-dollar marketing budgets will fail if they disregard audience research. So, why do so many companies—from startups to enterprises—skimp on it? Content marketers often have difficulty getting executive buy-in for customer research. Internal Resources. Lack of buy-in.
Sword and the Script
NOVEMBER 12, 2016
That’s according to research firm eMar keter in piece that draws from several survey sources titled: How Do B2B Marketers Create Buyer Personas ? Another 54% said they relied on current customer interviews, while approximately 52% used marketing team recommendations.” Market Research Mistake: Falling in Love with an Idea.
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PR 20/20
SEPTEMBER 17, 2019
Marketers will likely gravitate toward tracks including: Advertising and brand experience. Enterprise and workplace. The premier gathering of digital marketers on planet Earth!”. “The The premier gathering of digital marketers on planet Earth!”. Experiential storytelling. Media and journalism. Professional development.
Sword and the Script
NOVEMBER 6, 2018
That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast. From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. Takeaways Applicable to Any Vertical Market.
Waxing UnLyrical
JULY 11, 2019
These guidelines should be shared with everyone in your company, as well as any business you partner with for PR or content marketing. At a minimum, your website should feature a clear version of your logo, your selected fonts, your preferred content layout, your main color scheme, and your selected frame shapes (e.g.
PR 20/20
JULY 6, 2020
From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. And we’re constantly learning and evolving when it comes to the ever-changing world of business and marketing. Weekly Updates.
Sword and the Script
JUNE 23, 2015
Janet Fouts , who founded Tatu Digital Media , read this post – Scale Content Marketing: Employees are the Secret – and invited me to a Google Hangout to discuss it (She previously produced The Friday Hangout , a regular weekly show with Steve Farnsworth and Adam Helweh ). How to Energize the Enterprise for Content Marketing.
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