Sword and the Script

NOVEMBER 12, 2016

That’s according to research firm eMar keter in piece that draws from several survey sources titled: How Do B2B Marketers Create Buyer Personas ? Another 54% said they relied on current customer interviews, while approximately 52% used marketing team recommendations.” Market Research Mistake: Falling in Love with an Idea.

B2B 114

B2B Marketing How To Survey 114

Flack's Revenge

MARCH 12, 2015

A PR Week story, also shared by Judy, tried to gauge the reaction from the PR community. They had a unique talent for covering enterprise tech. Aren’t our clients and employers expecting the investment (which increasingly also covers social media and content marketing) to deliver business results? The reason?

B2B 120

B2B Trade Shows Enterprise Banking 120

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. At another company, the blog was a touch point on a sales cycle for roughly one-third of enterprise deals with an average selling price in excess of seven digits.

B2B 67

B2B Measurement Blogging Community 67

Sword and the Script

NOVEMBER 6, 2018

That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast. From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. Takeaways Applicable to Any Vertical Market.

B2B 64

B2B Creativity Film Trade Shows 64

Prohibition

AUGUST 4, 2021

SMM: Focuses on professional management of social media profiles where users are more likely to interact with your brand/content marketing efforts. Social Media Marketing/Management involves: Social listening. Steering users to positive content. Fostering communities of brand advocates/brand ambassadors.

Reputation 62

Reputation Brand Branding SEO 62

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. More Intelligent” Marketing Automation. I love traditional marketing automation. Ideas are organized by marketing category (e.g. Are you ready? 7,500/month.

Agency 84

Agency Enterprise Technology Analytics 84

Waxing UnLyrical

JULY 11, 2019

These guidelines should be shared with everyone in your company, as well as any business you partner with for PR or content marketing. Optimal customization comes with a custom self-hosted website, but creating (or commissioning) and maintaining a custom website is typically something for enterprise businesses with unique requirements.

Company 84

Company Brand Branding How To 84

PR 20/20

SEPTEMBER 5, 2018

The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. Who Should Attend? AI should make us better people, professionals and brands. A strategic approach to solving problems, identifying use cases and integrating AI is essential.

Conference 59

Conference Marketing Analytics Case Study 59

Sword and the Script

JANUARY 8, 2019

In addition, the account management model many B2B shops follow means marketing has to lobby an enterprise account manager (AM) who would really prefer not to spend a favor asking for something that doesn’t advance a specific deal. You might even have to begin with anonymous sources until the community gets comfortable.

B2B 77

B2B Media eBook Interviews 77

PR 20/20

SEPTEMBER 5, 2018

The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. Who Should Attend? AI should make us better people, professionals and brands. A strategic approach to solving problems, identifying use cases and integrating AI is essential.

Conference 40

Conference Marketing Analytics Case Study 40

Sword and the Script

JUNE 23, 2015

Janet Fouts , who founded Tatu Digital Media , read this post – Scale Content Marketing: Employees are the Secret – and invited me to a Google Hangout to discuss it (She previously produced The Friday Hangout , a regular weekly show with Steve Farnsworth and Adam Helweh ). How to Energize the Enterprise for Content Marketing.

Enterprise 60

Enterprise Content Marketing Engineering Marketing 60

wiredPRworks

APRIL 27, 2020

As CEO for the American Marketing Association, Russ is charged with the transformation of the AMA to become the essential community for marketers. Thanks again to Russ for the marketer’s confidence interview on wiredPRworks. “ Agencies and marketers alike are addicted to storytelling. .

Marketing 52

Marketing Storytelling Content Marketing Examples 52

wiredPRworks

APRIL 27, 2020

As CEO for the American Marketing Association, Russ is charged with the transformation of the AMA to become the essential community for marketers. Thanks again to Russ for the marketer’s confidence interview on wiredPRworks. “ Agencies and marketers alike are addicted to storytelling. .

Storytelling 52

Storytelling Brand Branding Marketing 52

Cision

JULY 13, 2015

In Grant’s book Give and Take: Why Helping Others Drives Our Success , he tells the story of venture capitalist David Hornik (you may be familiar with him from his site, ventureblog ) and how his nature as a giver made him a bit of a revolutionary within the VC community. ’ and then do it.” Overdeliver.

Writing 120

Writing Social Media Community Course 120

PR 20/20

JULY 6, 2020

From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. And we’re constantly learning and evolving when it comes to the ever-changing world of business and marketing.

Training 72

Training How To Course Software 72

Sword and the Script

MAY 21, 2019

When you think enterprise sales, it’s probably not Disney that comes to mind. That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare.

B2B 79

B2B Social Media Company Marketing 79

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Pay to pay, content grows; influencer marketing cools. “I Tom Pick , Digital Marketing Consultant, Webbiquity LLC. I see a few things.

Marketing 187

Marketing Content Marketing Data Social Media 187

Mindful Marketing

JANUARY 31, 2017

Our definitions about journalism have been evolving – content marketing by brands is becoming more important than ever. For example, we did a study for one of our global clients who was looking to engage the global enterprise architect community.

Journalism 50

Journalism Report Enterprise Interviews 50

Sword and the Script

NOVEMBER 30, 2021

The report is based on a poll of 261 participates who work working for medium-to-large enterprises around the globe. 36% “industry/professional online communities/social networks,”. 36% “industry/professional online communities/social networks,”. Not content marketing. 28% “peers/colleagues,”. 27% “web searches,”.

B2B 99

B2B Trade Shows Survey Study 99

Burrelles Fresh Ideas

JUNE 13, 2023

To draw out their full potential for the favor of your brand, you must encourage them to endorse it or offer testimonials while collaborating on joint public relations initiatives involving cross-promotion efforts or sharing events with enterprises that complement each other. Sometimes, it just takes a little community spirit.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

AUGUST 3, 2021

That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process. Candidly, I’ve used content marketing as a highly successful vehicle for earned media for more than a decade now. More than a proactive partner: an extension of your marketing and PR team.

Software 85

Software Case Study Pitching Technology 85

Stephen Waddington

NOVEMBER 26, 2020

COVID-19 has forced agencies and communication teams to shift to the cloud if they weren’t already. Enterprise social networks, messaging, scheduling, and video have all been adopted. Organisations such as Edelman and BOLDT have turned their tool stack into a competitive marketing advantage.

Tools 175

Tools How To Agency SEO 175

ISEBOX

APRIL 15, 2016

I always make sure I have the right tools for my work in content marketing, so my error could easily have been avoided if I’d carried over that strategy. Veeva: Cloud-Based CRM & Content Sharing. Engage your audience with relevant, CRM-targeted communications. SocialQueue: Social Aggregation.

Pharmaceuticals 70

Pharmaceuticals Communications Enterprise Tools 70

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

JUNE 19, 2018

He notes for all its shortcomings, it’s still an envy of vendors and serves as a cheat-sheet for enterprise buyers: “…the vendor community and IT leaders continue to support the Magic Quadrant; vendors by promoting Magic Quadrants when they are designated Leaders, and IT management when they use MQs to short-list vendors.”. “The

Enterprise 65

Enterprise Technology Report Company 65

Rock the Status Quo

FEBRUARY 9, 2015

Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. Help them identify and participate in a few relevant Facebook groups, LinkedIn groups and/or Google communities.

Corporate 100

Corporate Leadership Brand Branding 100

Where the Fishermen Ain't

SEPTEMBER 24, 2013

I fear that this industry about to do it again with poor executions of "content marketing" and its hyperkinetic sibling "real-time marketing.". Unfortunately, in the online community context, "real-time marketing" is something that far too many confuse with "advertisements generated on-the-fly and transmitted via social media."

Advertising 54

Advertising Advertising Community Social Media 54

Journalistics

MARCH 24, 2015

What’s a digital content strategy? Is a digital content strategy something you need for social media? Content marketing? Influence marketing? Your digital content strategy should be an all-encompassing strategy that defines how you approach communications across all your digital channels.

Strategy 72

Strategy How To Measurement Analytics 72

Beyond PR

MARCH 15, 2016

The best creative managers know how to fashion visuals that are both attractive and functional, while creating a rich and consistent visual story across your website, events and individual pieces of content. Don’t duplicate, but tailor your promotion to each channel’s specifications. . The biggest key here is to remain agile.

Marketing 40

Marketing Storytelling Fashion Technology 40

Contently - Strategy

DECEMBER 28, 2022

Content marketing projects thrive or languish based on the creative brief. When we prime our creators with a compelling idea, a clear purpose, and a defined audience, they are far more likely to develop an outstanding piece of content than when we have a fuzzy concept poorly articulated.

Creativity 82

Creativity Enterprise Tools Training 82

Marketwired

FEBRUARY 23, 2016

Aim to tell compelling narratives through infographics, ensure visual branding is consistent across all marketing collateral, and integrate more imagery into everything you push out. Leta Soza is the Director of PR Engineering & Ops at AirPR where she specializes in PR strategy, content marketing, community cultivation, and analytics.

Tools 125

Tools Analytics Software B2C 125