5-questions-to-ask-when-selecting-a-pr-firm Community Related Topics 
Sword and the Script
SEPTEMBER 19, 2017
In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? The size of the firm didn’t seem to matter either.
Solo PR Pro
OCTOBER 6, 2015
Self-employed communications consultants often feel as if they’re operating in an information vacuum, especially when it comes to rates and compensation. How much are other freelance communications consultants charging? The numbers are especially impressive when you compare them to the workplace at large.
Waxing UnLyrical
NOVEMBER 23, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. A few important qualifiers here: 1.
Sword and the Script
DECEMBER 28, 2022
Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Communications Influence with the C-Suite Grew.
Sword and the Script
APRIL 17, 2018
Our paths first crossed years ago when his firm provided web design and graphics services to a tech startup — my then employer — selling service management software to enterprise IT operations. He’s still with that firm – and reuniting of sorts – but it seems larger and has much bigger ambitions today than it did then.
Sword and the Script
AUGUST 6, 2019
There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. And now, onward with this’s month’s PR Tech Sum …. Best of all, it’s free with registration.
Waxing UnLyrical
SEPTEMBER 14, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? Most PR pros (and firms). What good PR actually entails is a lot more.
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