Institute for Public Relations

MAY 24, 2023

This blog is provided by the IPR Organizational Communication Research Center. Internal Communication (IC) is an essential part of any organization’s success. It is the backbone of a company’s culture and its ability to drive performance, engagement, and commitment among employees.

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Internal International Measurement Strategy 52

Agility PR Solutions

DECEMBER 2, 2019

A large majority (84 percent) of communicators want to implement some form of measurement to determine employee engagement, but they say they often lack the budget and technological resources to do so, according to new research from internal email comms firm PoliteMail Software.

Internal 117

Internal International Measurement Corporate 117

Onclusive

FEBRUARY 28, 2022

PR measurement is one of the most important elements of a solid communications strategy in 2022. Measuring helps you define, track and prove the success of communications. Not surprisingly so — typically, PR pros don’t have data and measurement backgrounds or training. What keeps them up at night?

Measurement 368

Measurement Guidelines Data Education 368

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 370

Measurement How To Analysis Data 370

Agility PR Solutions

JANUARY 30, 2023

A report last October from UK-based B2B tech PR consultancy ITPR found that UK businesses urgently needed to change their dated and restricted perceptions of the value and importance that the internal communication function brings to a business.

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Internal International Measurement B2B 78

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. Often, a communication audit is recommended before starting any major yearly planning. Here are the three steps you need to take to run a successful communications audit. The audience.

Internal 177

Internal International Data Communications 177

Wadds Inc.

FEBRUARY 8, 2024

The 2023 Gallagher report reveals the increasing value of internal communications in areas such as culture, strategy, and measurement and persistent challenges for the function to achieve greater management influence. Another day, another survey about the contribution of the communication function to management. (I

Internal 52

Internal International Survey Measurement 52

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning. This is the metric for you.

Measurement 195

Measurement Analysis Reputation SEO 195

Agility PR Solutions

JANUARY 22, 2023

2022 has, by any measure, been a difficult year in Europe. However, 2023 will be an important year for the financial services sector and […] The post 5 forces that will shape international finance in 2023—and what they mean for communicators appeared first on Agility PR Solutions.

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Internal International Energy Communications 86

PRSay

JULY 1, 2020

We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. True behavior change doesn’t happen overnight,” Grant said.

Measurement 170

Measurement Communications Banking Survey 170

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Data 195

PRSay

APRIL 21, 2021

The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace. Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer.

Measurement 180

Measurement Communications Analysis Data 180

Katie Paine's Measurement Blog

JULY 10, 2023

Integrated communications measurement is where comms evaluation and measurement is heading. Not only was she relatively new to measurement, and so had to figure a lot of things out as she went, but she did it for a very, very large organization requiring buy-in from numerous levels of leadership. So, you can do it too.

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Measurement Communications How To Survey 98

Onclusive

JUNE 11, 2021

Key messages are the essence of what you wish to communicate, serving as the foundation of your communications strategy and giving it focus and control. International Fund for Animal Welfare (IFAW). They will discuss how to track the influence of your messaging on actions that relate to business growth. Webinar Speakers.

How To 370

How To Internal International Employee 370

Cision

JUNE 16, 2016

This week hundreds of communication professionals have jetted off to London for the 8 th annual Association for the Measurement and Evaluation of Communication (AMEC) International Summit. Head of brand, communications & digital at Philips North America, Mark A. Couldn’t make it? What Was Covered on Day One?

Internal 120

Internal International Measurement Analytics 120

MaccaPR

JUNE 11, 2020

With over 50% of employees fearful of contracting COVID-19 upon returning to the workplace, effective internal communications must go beyond addressing the safety procedures being put into place. Below, we dive deeper into how to deliver effective, empathetic employee communication. Perfecting Delivery and Tone of Your Message.

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Internal International Communications Employee 62

Onclusive

JANUARY 14, 2021

Welcome back to our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”! Building an impactful communications team. As an executive, you have the power to set up your communications team for success from the start. Outlining clear roles and responsibilities.

Communications 195

Communications Corporate Measurement Reputation 195

Deirdre Breakenridge

APRIL 17, 2017

I recently read an inspirational tweet about progress being measured in steps. Achieving success in your PR, communications or any career is about putting one foot in front of the other and repeating the process. A Guest Post Simon Erskine Locke, Founder & CEO of CommunicationsMatch TM. It was time to focus on the next objective.

Measurement 247

Measurement Communications Banking Crisis Communications 247

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. Crunching numbers (data and measurement) was a hot topic as well. ” — Dan Beltramo, CEO, AirPR.

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Conference Internal International Storytelling 98

Katie Paine's Measurement Blog

MAY 4, 2017

The Measurement Maven of the Month Award this month goes to the team that created the internal communications measurement standards. You can read all about their work in our article “The Best New Thing In the World: Internal Communications Measurement Standards.”

Measurement 40

Measurement Internal International Communications 40

Onclusive

NOVEMBER 23, 2021

Gone are the days when business success was measured solely by profitability. This puts communications and PR front and center as the stewards of corporate reputation. However, today there are many internal and external influencers that affect how companies and brands are perceived.

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Analysis Corporate Reputation How To 397

Onclusive

MARCH 31, 2021

A communications crisis can be one of the most difficult situations in your career. Crisis preparedness, internal education and having the right tools can aid you before a crisis hits. Here are three steps for effective crisis communications management: 1. Have a crisis plan (not just ideas). No brand is immune.

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Crisis Communications Crisis Communications Insurance 195

Presspage

JUNE 23, 2021

We work in an amazing field, but there are some tough challenges that communications departments face regularly. Internal communication flows It’s important to set up transparent information flows between team members. The communications team is using tools originally meant for marketers.

Communications 210

Communications Measurement Tools Enterprise 210

Presspage

APRIL 17, 2018

For organizations doing business internationally, the added complexity of a globalizing economy and the need to communicate with different audiences in different geographical locations, time zones, and languages makes it a challenge of serious proportions. Part 3 - When it comes to content… Go local!

eBook 87

eBook Internal International Mobile 87

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

Wadds Inc.

JUNE 5, 2023

Amanda Coleman's Everyday Communications Strategies provides advice on proactively managing issues in corporate communication. A preventative approach runs through Amanda Coleman’s Everyday Communications Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand. Coleman’s manual is reassuringly comprehensive.

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Strategy Communications Crisis Communications Crisis 98

Axia PR

DECEMBER 22, 2021

Communicators are making better use of the data fetched from the frequent measurement of their endeavors. If we’ve learned one thing from Ragan’s Communications Benchmark Report, it’s that upon evaluating the potency of their work, communicators are more impressed with their endeavors in 2021 than they were the previous year.

Measurement 62

Measurement Data Communications Internal 62

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 120

Communications Crisis Internal International 120

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The resurgence of internal communications Internal communications is one of the hottest areas of contemporary PR. Time served is the typical measure of competence of PR.

Storytelling 78

Storytelling Internal International Social Media 78

Onclusive

MARCH 11, 2021

There was a time when communication professionals only measured the effectiveness of their media efforts when they absolutely had to (e.g. Below are three reasons measuring your communications efforts should be one of the most important parts of any PR pro’s job. if management was asking them to). Want a bigger budget?

Measurement 150

Measurement Analysis Data Blogging 150

Cision

JULY 3, 2017

Why, is a three letter word that is often asked but more rarely measured against. This simple question is the basis of every great media campaign and as brand communicators, we need to ask it at every stage in the communications workflow. The post Why PR Should Measure by Outcomes appeared first on Cision.

Measurement 197

Measurement Government Policies Internal 197

Katie Paine's Measurement Blog

MAY 4, 2017

From a practitioners’ perspective, the 2017 International Public Relations Research Conference (IPRRC) paper presented by Sean Williams, Julie O’Neil, Stacey Smith, and Michele Ewing is the best new thing in the world. The post The Best New Thing in the World: Internal Communications Measurement Standards appeared first on Paine Publishing.

Internal 40

Internal International Measurement Communications 40

Waxing UnLyrical

JULY 13, 2015

Like most things in life, communication starts in your own backyard. It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. So how can you gain cohesiveness in your organization through internal communications?

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Internal International Communications Employee 40

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

According to a study of 6000 consumers by Global-e online , a majority of both Millennial (54%) and Gen-Z (55%) shoppers say social media is their number one channel for discovering international brands, with Instagram leading as the preferred platform for purchase (62%), followed closely by TikTok.

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Mobile Advertising Advertising Trends 334

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning. This is the metric for you.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

JUNE 24, 2020

We will continue that discussion with three more strategies that we’ve seen modern communicators use. Seek internal experts. Your internal staff are the true experts on your company and your offerings, so don’t hesitate to recruit them to create material. Measure and improve. Owned media strategies are no exception.

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Strategy Media Advertising Advertising 418